Bundschu Co Wine Educator (seasonal) at Advent LLC
Sonoma, California, United States -
Full Time


Start Date

Immediate

Expiry Date

08 Jul, 26

Salary

20.0

Posted On

09 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Wine education, Hospitality, Sales, Storytelling, Customer service, Public speaking, POS systems, Viticulture, Team leadership, Inventory management, Communication, Problem solving, Relationship building, Retail operations

Industry

Beverage Manufacturing

Description
JOB TITLE: BUNDSCHU CO. WINE EDUCATOR Department: Retail & Hospitality Reports To: Retail Manager(s) Classification: Non-Exempt ---------------------------------------- POSITION SUMMARY The Bundschu Co. Wine Educator plays a key role in creating a unique and memorable experience for every guest. This position brings the brand to life through engaging storytelling, deep wine knowledge, and exceptional hospitality—with a strong focus on  The Wine Educator hosts tours, private experiences, heritage tastings, and other intimate engagements on property. This role requires a passion for wine education, a commitment to continuous learning, and the ability to connect authentically with guests while representing the history, family legacy, and wines of Bundschu Co. The Wine Educator also serves as a mentor and leader within the team, contributing to ongoing education and supporting the development of Tasting Room Concierge and Runners.  ---------------------------------------- KEY RESPONSIBILITIES WINE KNOWLEDGE & EDUCATION * Demonstrate strong expertise in wine education, viticulture, and Bundschu Co. history * Actively participate in and contribute to internal wine education programs and curriculum development * Maintain deep knowledge of small-production and featured wines (e.g., Heritage wines, Bundschu Cabernet, etc.) * Commit to ongoing, self-driven wine education GUEST EXPERIENCE & BRAND AMBASSADORSHIP * Serve as the lead educator and host for tours, private tastings, and heritage experiences * Deliver engaging, personalized, and high-touch guest experiences * Represent the Bundschu Co. brand with authenticity, warmth, and professionalism * Build meaningful relationships with guests through storytelling and connection SALES EXCELLENCE * Integrate wine education with a strong focus on sales * Confidently ask for the sale and guide guests through purchasing decisions * Take ownership of achieving retail goals, including wine sales, wine club sign-ups, and guest data collection TEAM COLLABORATION & ADAPTABILITY * Support operations across multiple service areas, including the Tasting Room, Courtyard, Donkey, and Rhinefarm tastings * Collaborate cross-functionally with DTC and other departments * Participate in virtual tastings and outbound guest engagement efforts * Adapt to a fast-paced, dynamic environment with a team-first mindset CUSTOMER SERVICE EXCELLENCE * Anticipate and respond to guest needs with care and attention * Engage guests in a way that reflects the brand’s values and hospitality standards * Maintain a positive, enthusiastic, and solution-oriented approach in all interactions PROFESSIONALISM * Uphold high standards of appearance, communication, and conduct * Maintain a polished and professional presence in all guest-facing environments * Ensure back-of-house behaviors (e.g., cell phone use, eating, drinking) remain out of guest view * Communicate with respect and professionalism with both guests and team members SYSTEMS & OPERATIONS * Demonstrate proficiency (or strong coachability) with POS/AMS systems * Accurately process transactions, including retail sales, shipping orders, and will-call pickups * Maintain and update guest information within the customer management system * Apply strong problem-solving skills and remain open to feedback and coaching WORK STYLE * Work independently to set up, execute, and close out tastings and tours * Contribute as a collaborative team member in high-volume service areas * Navigate diverse personalities and shifting priorities with flexibility and professionalism ---------------------------------------- QUALIFICATIONS * Must be at least 21 years of age * High school diploma or equivalent required * Minimum 1 year of experience in the wine industry required * Ability to work a flexible schedule, including weekends and holidays * Experience with POS systems (or willingness to learn) * Professional, personable, and guest-focused demeanor ---------------------------------------- PHYSICAL REQUIREMENTS While performing the duties of this role, the employee is regularly required to: * Lift and carry up to 40 pounds * Stand and walk for extended periods (6–8 hours per shift) * Bend, reach, and maintain full range of motion during service ---------------------------------------- WHY JOIN US At Bundschu Co., you’re not just pouring wine—you’re sharing a legacy. This is an opportunity to be part of a team that values hospitality, education, and authentic connection, all rooted in over 160 years of family history.
Responsibilities
The Wine Educator is responsible for hosting tours, private tastings, and heritage experiences while delivering exceptional hospitality and brand storytelling. They also drive retail sales, mentor team members, and ensure smooth operations within the tasting room and service areas.
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