Job Description

Roles & Responsibilities

Manage customer lifecycle journeys across acquisition, activation, retention, win-back & loyalty.

Build unified customer profiles and dynamic segments

Support in-store & after-sales teams with customer insights for personalised clienteling.

Execute marketing campaigns across Email, WhatsApp & E-commerce.

Manage loyalty programme enrolments and tier tracking.

Run A/B testing to optimise open rates, CTR and conversion.

Deliver CRM reporting and customer insights.

Ensure customer data accuracy, hygiene and compliance.

Desired Candidate Profile

Hands-on experience with Salesforce Marketing Cloud and Data Cloud is required. 2-3 years in CRM, Lifecycle Marketing, Clienteling or Customer Experience. Experience in luxury, jewellery, fashion, beauty or premium retail is preferred. Strong analytical, communication and organisational skills. Strong written English; Arabic is a plus. Knowledge of SQL, HTML/CSS, AMPscript or JSON is an advantage.

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