Job Description

Roles & Responsibilities

Audit, extract, and clean customer data from POS across all stores; build and maintain a single

unified client database

o Design and run RFM segmentation (VIP, repeat, lapsed, one-time tourist) and produce monthly

insights for management: top-client revenue concentration, reactivation opportunities, brand

cross-shopping

o Build and run clienteling programs via WhatsApp Business and email: post-purchase follow

up, new-arrival outreach, lapsed-client reactivation, VIP event invitation.

o Set data-capture targets per store (name, phone, consent, purchase detail on 80%+ of

transactions), train store teams, and audit compliance weekly on the floor

o Ensure all data capture and outreach complies with UAE PDPL (consent at capture, opt-out

handling)

o Select and implement a low-cost CRM/clienteling tool suited to our scale; own it end to end

o Track and report ROI: repeat rate, reactivation revenue, average spend by segment