Date live:11/08/2025
Business Area:Acquisition and Engagement
Area of Expertise:Product Development & Management
Contract:Permanent
Reference Code:JR-0000065750
Join us as a Business Banking - Go To Market Lead at Barclays, where you’ll be primarily responsible for prioritising marketing efforts within Business Banking, shaping go-to-market strategies, enhancing the communication of propositions to customers, and collaborating closely with marketing and propositions teams.

To be successful as a Business Banking - Go To Market Lead, you should have experience with:

• Ability to understand stakeholder needs and tailor engagement accordingly
• Great understanding of marketing channels and the ability to strategically leverage them to effectively communicate propositions to customers
• Excellent stakeholder management and communicational skills
• Previous evidence of marketing experience
• Experience in working in highly regulated large organisation

Some other highly valued skills may include:

• Previous evidence of leadership skills
• Previous product management experience
• Knowledge of small business and their needs

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role can be based in either London or Northampton.

ACCOUNTABILITIES

• Execution of market research to understand the competitive landscape, identify market trends and opportunities, and develop strategies to capture market share within the commercial banking segment, taking into consideration industry, size, and growth stage.
• Development of appropriate pricing models for different products and services, ensuring profitability while remaining competitive in the market.
• Development, implementation and management of innovative financial solutions, services and products aligned to the banks objectives and are tailored to the commercial banking segment, including loan products, cash management solutions, and trade finance services.
• Identification and forging of strategic partnerships with other financial institutions, technology providers, or industry experts to expand product offerings and reach new client segments.
• Management of key stakeholder relationships within target companies to understand their needs and recommend appropriate solutions.
• Development and implementation of sales strategies including the establishment of sales targets, identification of sales channels to reach potential clients and objectives for loan terms to support the negotiation process and development of service agreements.
• Monitoring of key leading and lagging metrics such as new client acquisition, loan volume, revenue generation, and market share to assess the performance of the commercial banking segment. Funnel and journey optimisation are key to delivery of service and commercial performance.

To drive the success of the commercial banking segment through market analysis, product development, sales and relationship management, risk management, and performance.