YOUR FUTURE CHALLENGES:

• active participation in strategy planning and delivering Commercial/CRM strategies across the company encouraging customer retention and customer loyalty
• mapping customer journeys by analyzing touch points along a pipeline and maximizing commercial opportunities with this information
• segmenting customer databases and maintaining lists of segmented customers
• monitoring and maximizing customer lifetime value strategies ensuring maximum profitability
• executing marketing campaigns driven by marketing automation approach and other communication channels based on customer insights in order to maximize conversion and CMIII on customer level
• developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken
• ownership for technical further development of the data platform (Snowflake), managing backlogs and monthly development roadmap plan

as a Business Data Analyst you will be responsible for leveraging data to drive marketing strategies, improve customer engagement, and optimize CRM initiatives.