POSITION DETAILS

Campus Services
Location: University of Birmingham, Edgbaston, Birmingham UK
Full time starting salary is normally in the range £33,002 to £35,608 with potential progression once in post to £39,906
Grade: 6
Full Time, Permanent
Closing date: 25th August 2025

REQUIRED KNOWLEDGE, SKILLS, QUALIFICATIONS, EXPERIENCE

• Educated to Degree level (or equivalent qualifications).
• Excellent communication skills and experience of drafting user comms.
• Digital knowledge around paid search, paid social and web development.
• Experience working in a complex fast paced environment.
• Experience of business development across a wide-range of programmes and facilities to an extensive and varied demographic.
• Evidence of literacy and numeracy, with the ability to write clearly, and to analyse information and data.Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day to day activity in own area that those with protected characteristics are treated equally and fairly.
• 
  Informal enquiries to Sian Burgess, email: s.l.field@bham.ac.uk
  View our staff values and behaviours here
  We believe there is no such thing as a ‘typical’ member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website

ROLE SUMMARY

The Business Development and Engagement Executive is responsible for implementing lead generation and marketing campaigns based on analysis and insights to drive income across UoB Sport & Fitness. Revenue opportunities include ambitious membership targets, facilities, participation programmes, student clubs, scholarships and our Raymond Priestly Centre in Coniston. The post holder will work with the team to develop and uphold both the University and Sport brand identity and reputation working towards Sport Strategic goals outlined in the 2025 Sports Strategy.
This role may require the flexibility to work outside of core office hours including evenings and weekends, for which time off in lieu will be granted.

MAIN DUTIES

• Lead on managing effective marketing campaigns for memberships, facilities, participation programmes, student clubs, scholarships and our Raymond Priestly Centre in Coniston.
• Work with team to operationalise business development opportunities across UoB Sport & Fitness including the generation of leads and opportunities for major Campus Service Events.
• Implement UoB Sport & Fitness annual communication plan including drafting at pace membership and user regular communications.
• Liaise with the relevant agencies, media and contractors to plan and book marketing and promotional activity.
• Manage the UoB Sport & Fitness website content, ensuring it is up to date, optimised for search engines, consistent with the brand guidelines and WCAG AA Standard.
• Create, implement and manage the Insights, Analytics & SEO strategy for the UoB Sport & Fitness website ensuring exceptional performance in search rankings.
• Lead on the marketing campaigns for recruitment of student-athletes, working closely with the Sport Performance team.
• Manage, motivate and develop direct reports working closely with External Relations and Campus Services marketing teams to align marketing messages, identify and share opportunities through functional coordination.
• Manage and execute Recruitment and Open Days, Sports Awards, Hall of Fame and other key strategic events across Sport.
• Develop and standardise Commercial Sponsorship across clubs, pitches and programmes.
• Promotes equality and values diversity, acting as a role model and fostering an inclusive working culture.
• Supports the University’s sustainability agenda through resource efficient working.
• Any other duties commensurate with the grade.