ABOUT STRATTON CRAIG

From our office in Bristol, we help our clients to win through exceptional copywriting services, content strategy, content writing and language consultancy. In everything we write, we focus on the effect our words will have on the people who read them.
Every day, our copywriting agency helps clients increase their reach, launch new products and services, grow trust and understanding, build a digital presence or stand apart in their sector. The best copywriters do more than write: they open minds and open doors. We exist to ensure our clients achieve amazing business outcomes through the strategies, thinking and words we provide.
We work with some of the most dynamic businesses globally, writing across all formats and channels. This includes writing a number of annual and sustainability reports each year for clients in sectors including financial services, logistics, technology, retail and healthcare.
A member of the Positive Change Group, we are trusted partners to some of the world’s leading brands and business.

JOB PURPOSE

This is an important business development role, building and nurturing our broad client base and prospects.
You will work closely with our CEO, Marketing Manager and Senior Management Team to plan and deliver multi-channel, integrated sales and marketing campaigns that build deep, engaging and value-adding relationships with our clients and prospects to secure quality leads and briefs.
You will support the execution of our marketing strategy and content plans by managing, maintaining and mining our database to create outreach that promotes and drives traffic to our content and events. You will also be involved in ad hoc marketing projects such as website updates and event logistics.
Alongside this, you will support our CEO and Client Services Director in responding to new client enquiries with credentials and other necessary information to support clients’ decision making.

RESPONSIBILITIES

Strategy and planning:
Contributing to our sales and marketing plan, which we review and refine quarterly.
Specifically, developing the quarterly outreach plan to complement and promote marketing activities.
Writing and crafting sales content – particularly email outreach and social posts.
Reporting on outreach results and providing recommendations for how to evolve our plans based on these.
Build, manage and mine our database:
Growing our database of cold and warm prospects through a mixture of effective campaigns, bought-data mining, web visitor tracking and the Positive Change Group network.
Continually monitoring and mining that database to develop and deliver targeted campaigns
Personally attending industry events to forge connections with clients and prospects.
Prospect relationships:
Qualifying and responding to new client enquiries, asking initial qualification questions and coordinating diaries to arrange introductory meetings.
Attending some introductory calls to support in finding out more about clients and their needs
Working closely with the Client Services Director and CEO to help develop proposals in response
Researching and supporting highly targeted prospecting activity
Performance measurements:
Growth in our database of prospects
Lead generation and quality
Engagement with our outreach campaigns
Qualifications, skills and experience required
Experience in a similar role
Content management and editing / QA experience
Capable user of Microsoft Office
Experience using Salesforce
Exceptional communication skills, including flawless spelling and grammar
Skilled in planning and multitasking efficiently
Proactive problem-solver combining thought and action
Innovative and self-driven
Confident, with strong interpersonal skills
Strategic thinker with a clear understanding of objectives
Professional and amiable in client interactions
Ideally:
Business development experience in a creative agency environment
Event (virtual or in person) management experience
Project management and organisational
Experience managing content marketing and SEO
You must be able to work from our Bristol office approx. three days a week, and be prepared to travel for meetings as required (rare)
Two professional references required
Proof of eligibility to work in the UK required