Job description

Key Responsibilities:

Market Access, Lead Generation & Bid Management

• Build access to new clients, consultants, brands, developers and tenders within the premium interior fit-out and customized joinery segments.

• Develop a strong network and generate qualified leads through direct market engagement, referrals, industry relationships and strategic partnerships. • Own bid management for luxury tenders, including documentation, clarifications, submissions, follow-ups and coordination across stakeholders.

• Maintain active market intelligence on upcoming projects, client priorities, competitor activity and changing commercial conditions.

• Partner with the marketing team to improve lead generation and targeting through LinkedIn, Instagram and other relevant channels. Pipeline Ownership & Revenue Delivery

• Build and maintain a visible, qualified and realistic opportunity pipeline through CRM, with clear stage ownership, next actions, values and timelines.

• Deliver a booking target of AED 20 million in Y1 Sales & Commercial Acumen

• Present ABRA’s capabilities, solutions and value proposition with strong business knowledge and a clear understanding of client requirements.

• Influence customer decisions and negotiate commercial contracts, scope, pricing, payment terms and risk provisions within agreed authority levels.

• Build strong win strategies and manage the end-to-end sales process from opportunity qualification to award.

• Provide clear feedback on the realism of targets, market conditions, pricing expectations and required commercial support.

• Develop and master the ABRA way of selling, ensuring consistency in client engagement and internal decision-making. Cross-Functional Alignment & Sales-to-Delivery Handover

• Work closely with Estimation, Costing, Projects, Operations, Design and Production to ensure the opportunities being sold are technically and commercially deliverable. ABRA VM&SD | Job Description

• Validate scope, cost, timelines, risks and capacity before committing to clients.

• Lead structured sales-to-delivery handovers with complete documentation, assumptions, commercial terms, client commitments and key risks.

Responsibilities