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• Develop Agriculture business plan: Consistently updated with new learning. Work with sales team to identify and qualify prospects.
• Quantify opportunities: Competitors, products, volumes, price etc. while working with local support teams.
• Define and communicate key success metrics: Pipeline, prospects, net new business, expanded share of wallet, addition of products for agriculture industry.
• Work with key vendors and internal product managers for the successful promotion and placement of materials.
• Make joint calls in support of localized sales teams.
• Be the point person for various national agricultural industry shows, conventions, and events.
• Financial responsibility: Understanding of working capital and ROI.
• Supervisory responsibility: Direct management of leadership of Agricultural Application Development Specialist. Collaborative, indirect leadership of Sales Account Managers engaged with agriculture customers and/or prospecting in this industry.