POSITION OVERVIEW:

• This role is specifically targeted at Digital Pathology laboratories, in Public and Private sectors, across the UK and Ireland
• Besides the business in the UK, the position will also have responsibility over a number of international accounts in the laboratory field, that operate across Europe. As examples: UniLabs, Cerba, Sonic, Eurolabs, …
• This position typically entails regular travel throughout Europe.A number of software products are part of the portfolio, which requires software selling savviness.
• Prospect to build a healthy funnel and close deals with a high degree of autonomy
• Proficient demonstration skills inclusive of technology, clinical, and workflow advantages – presentation of demo equipment, perform software demonstrations, as well as powerpoint presentations to hospital and pathology laboratory C-suites, specialized personnel, and Pathology physicians is a must.
• Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery of lead to close of opportunity
• Initiate and drive net-new customer accounts/business growth through lead follow-up and relationship selling
• Inspire positive customer experiences, outcomes, product adoption, and high service responsiveness across the teams
• Present Barco value proposition – in clear – concise – scalable manner
• Engage and establish relationships within the medical imaging community – leading to leads and opportunities in end users
• Strategically manage time, travel, expenses, and company resources

• Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic Imaging
• Present to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilities
• Understanding of the dynamics in software selling (SAAS, license based selling, TCV calculations, integration requirements, etc…)
• Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environment
• Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors
• Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resources
• Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer’s purchase
• Attend and engage in events within the region when assigned by leadership
• Build the funnel while networking within the community
• Build regional strategy, alignment, and execution across value-added partners
• High sense of urgency with the follow-up on leads and new opportunities
• Regional account action plan collaboration, cadence, and execution
• Report market intelligence and competitive analysis on an ongoing basis