Shape the Future with Us
At Husqvarna Group, we believe that true innovation begins with bold ideas, thoughtful actions, and unwavering dedication. With over 300 years of pioneering spirit, we continue to push boundaries — not for the sake of change, but to make a meaningful difference for our customers, our teams, and the world around us.
Being bold means stepping outside our comfort zones, embracing new opportunities, and acting decisively. But we do so with care — always considering the impact of our actions and holding ourselves accountable to the highest standards. Our dedication fuels our progress. We work hard, stay passionate, and support one another to achieve shared success.
This is how we Win Through Culture — by living our values every day. If you’re ready to be part of a global team that’s driven by purpose, innovation, and collaboration, we’d love to hear from you.

Your Role at Husqvarna UK

• To achieve sales and profitability budgets for the assigned territory, in accordance with the company’s business development plan.
• Manage and develop the existing Contractor Direct Surface Prep end-user customer account base to produce additional growth in line with Husqvarna Constructions sales strategy.
• Identify new sales opportunities and achieve profitable sales through these new accounts.
• Work closely with the internal customer services team on maximizing existing territory business and in pro-actively developing new business. This will be supported by a Territory Business plan.
• Participate constructively and effectively as a member of the Sales team. Always identifying and communicating business development territory requirements.

Key Responsibilities & Tasks:
The successful candidate will manage their territory in the Northern Area by visiting, coordinating and developing sales/business to their customer base. Working closely with the customer decision maker and/or the influencer of the decision making process. The Head of Sales will work closely with the individual to help and support their activities in the field, specifying budgets, targets and action prioritization.
The BDM will regularly communicate market information, aimed at territory business development, which will also encompass intelligence from the field i.e. product performance, market prices, competitor activity, wins and losses etc. The individual will participate in regular sales meetings, during which they will be expected to communicate territory objectives that meet Husqvarna Construction sales growth strategy.

Results

• Define and implement a cost-effective strategy for generating sales within the defined territory customer base.
• Key area – New Business Growth
• Achieve the territory sales in line with agreed budgets.
• Utilise CRM to log all activities and ensure efficient housekeeping of data to assist marketing
• Fully understand and implement the Husqvarna Construction Sales Strategy, including brand and market pricing.
• Develop strong relationships with the customer base, while encouraging pro-active trading which addresses their needs/requirements by effectively collaborating with the customers sales people, operatives and influencers.

Activities

• The BDM will spend at least 80% of their time in the field visiting New and existing customers. With a major emphasis on Developing customer accounts where excellent potential exists and generating New Business.
• Work closely with the internal customer services team on maximising territory business. This will be supported by a Territory Business plan.
• Develop effective territory management through sensible journey, time and geographical customer visit patterns and objectives.
• Follow up all sales leads passed from the office/colleagues promptly and efficiently and log in CRM progress.
• Establish customer records/data base and ensure they are kept up to date and in good condition in CRM.
• Continually review competitor activities; identify potential threats, opportunities and action plan.
• Prepare a target plan to identify and exploit short, medium and long term potentials to meet objectives.
• Ensure that all reports/correspondence are completed and returned on time to the highest level.
• Advise of any changes, issues and competitor activity affecting the sales, margins and overall business relationship with customers.
• Report any perceived weaknesses in personal, product or operational knowledge to the line manager so appropriate training and support can be arranged.

What We’re Looking for
The BDM manages the sales territory professionally to the Company’s benefit and customer’s satisfaction through resilience, Tenacity, Enthusiasm / Motivation, Discipline, Reliability, Honesty, Integrity, Smart appearance, Common Sense, Loyalty
Criteria
Proven experience of successfully managing business at a territory sales level, particularly with end-users is required, together with the ability to competently use and demonstrate products to customers. An effective communicator, with the ability to build close relationships at all levels is also a must.
What We Offer

At Husqvarna Group, we’re committed to supporting our people with a benefits package that reflects our values and dedication to excellence. When you join us, you’ll gain access to a wide range of rewards designed to help you thrive — both at work and beyond.

• Competitive Salary – Rewarding your skills, experience, and contributions.
• Performance-Based Incentives – Recognising and celebrating your achievements.
• Life Assurance – Coverage of up to 6x your annual salary.
• My Husqvarna Benefits Platform – Your one-stop hub for exclusive employee perks, wellbeing resources, and discounts.
• Cycle to Work Scheme – Save on bikes and accessories while promoting a healthy, eco-friendly commute.
• Enhanced Family-Friendly Leave – Supporting you through life’s important moments
• Comprehensive Health & Wellbeing Support
• Recognised for Excellence – Proud recipients of the Better Health at Work Award – Maintaining Excellence and Investors in People – Silver Certification.
• Generous Holiday & Leave Policies – 25 days holiday plus bank holidays.
• Pension & Retirement Plans – Company Matched up to 8%. Helping you plan confidently for the future.
• Learning & Development Opportunities – Access to training, mentorship, and career growth programs.
• Flexible Working Arrangements – Supporting hybrid work and flexible hours where possible.
• Global Career Pathways – Opportunities to grow within a truly international organisation.

Last date to apply:
08 September 202

• To achieve sales and profitability budgets for the assigned territory, in accordance with the company’s business development plan.
• Manage and develop the existing Contractor Direct Surface Prep end-user customer account base to produce additional growth in line with Husqvarna Constructions sales strategy.
• Identify new sales opportunities and achieve profitable sales through these new accounts.
• Work closely with the internal customer services team on maximizing existing territory business and in pro-actively developing new business. This will be supported by a Territory Business plan.
• Participate constructively and effectively as a member of the Sales team. Always identifying and communicating business development territory requirements