About the Role

Liberty Behavioural Services is a mission-driven provider of evidence-based behavioural support, built on clinical integrity, operational excellence and a genuinely person-centred approach. As our clinical team grows, we are investing in the commercial capability needed to connect the people who need our support with the practitioners ready to deliver it.

This newly created, business-critical role owns our referral engine end to end – digital marketing, customer acquisition and reputation building sit at its core, alongside broader business development and strategic planning, through to referral partnerships and team leadership. Its purpose is to convert our rapid clinical growth into matched, sustainable participant demand – and to grow the active client base we hold, net of exits – so that new and existing practitioners maintain full, well-matched caseloads. As our first business development leader, you inherit a live CRM and pipeline, a dedicated administration team member and an offshore graphic designer reporting to you, a wider administration team you co-manage with the Administration Manager, and established referral partnerships – and you will build the strategy and team performance around them.

Reporting & Working Relationships

• Reports to: Manager of Strategic Partnerships & Social Impact.

• Direct reports: One dedicated Administration Team member (outbound calling and reactivation of dormant leads), and an offshore Graphic Designer (creative assets and campaign collateral). Also co-manages the wider Administration Team alongside the Administration Manager.

• Works closely with: Chief Executive Officer / Business Owner (growth strategy, business cases and strategic options), Manager of PR and Talent Acquisition, our Referral Partners, and external digital marketing agencies.

Key Accountabilities

The role spans seven connected areas – digital marketing, customer acquisition and reputation building sit at the centre, within a broader remit of strategic planning, team leadership and high-value relationships.

1 Growth Strategy, Planning & Capacity Alignment

• Growth strategy & expansion: Own Liberty’s comprehensive growth strategy – built from market and competitor intelligence across the NDIS/disability-support sector – and present it to the executive team annually for approval, building on the draft strategy proposed at interview. Where to expand next is a joint decision with the executive team, driven primarily by demonstrated demand (participants waitlisted) in a given region or service line; the Manager of PR and Talent Acquisition leads all hiring into new regions.

• State-of-play review: Assess current demand, capacity, referral sources, funnel and spend to inform the growth strategy and target the highest-ROI activities.

• Capacity matching: Work with Clinical and Intake leadership to direct growth effort toward filling real practitioner availability with well-matched participants.

• Net client growth: Track the total active client base every month and work with Clinical and Operations leadership on the exit drivers that erode it – the role is rewarded on net growth in active clients, not on gross conversions alone.

• Sales process & forecasting: Own the end-to-end referral process from first contact to signed service agreement – qualification, lead scoring, hand-offs and disposition rules – specifying the CRM and automation changes needed, and translate strategy into forecasts and monthly priorities the executive can rely on.

• Business case & strategic options: Build the financial case (revenue, cost, ROI) for major growth initiatives, and contribute business-development analysis to the company’s strategic options and exit planning, working with the CEO and your manager.