JOB OVERVIEW

At Lifetime Brands Europe, we are passionate about designing and delivering innovative, stylish, and functional homeware that enhances everyday living. As a leading supplier of kitchenware, tableware, and home décor, we represent a diverse portfolio of beloved brands including KitchenAid, KitchenCraft, MasterClass, La Cafetière, Mikasa, Creative Tops, and more.
With a strong heritage and a forward-thinking approach, we blend tradition with trend to meet the evolving needs of consumers across the UK, Europe, and beyond. Backed by Lifetime Brands Inc., a global powerhouse in the homeware industry, we combine international reach with local expertise.
From product development and brand storytelling to retail partnerships and customer support, we are committed to excellence at every stage. Whether it’s enhancing mealtimes, elevating interiors, or making moments memorable, Lifetime Brands Europe is here to bring inspiration into the heart of every home.
Responsible for growing the Food Service channel within a defined territory by managing and developing strategic customer accounts, maximising all sales opportunities.

ESSENTIAL EXPERIENCE

• Previous Experience in the food services channel.
• Target driven, demonstrates the ability to develop sound business plans to maximise sales and margin and develop new business where appropriate.
• Highly detailed planning ability to ensure effective implementation of product ranges to ensure extensive business growth and longer term objectives are achieved.
• Effective communication skills both verbally and written allowing the individual to interact at all levels internally and external to the company.
• Ability to negotiate and influence, has strong interpersonal skills.
• Cost management and category expertise.
• A strategic thinker, demonstrates effective change management skills.
• Presentation skills ability to develop powerful presentations containing relevant and up to date information in a creative way.
• Demonstrates a good understanding of the table top industry, current trends and market awareness
• Ability to raw sales data and use this to identify gap analysis, potential areas for growth within customer base and business peak & troughs

TECHNICAL / FUNCTIONAL SKILLS

• Educated to degree level (or qualified through experience) with extensive sales experience within a business to business environment
• A good level of PC skills in Microsoft Office, particularly Power Point, Word and Excel

ESSENTIAL REQUIREMENTS

• Some degree of UK & overseas travel/stays will be required
• UK driving licence
  Job Type: Full-time
  Pay: £40,000.00-£42,000.00 per year

Benefits:

• Bereavement leave
• Company events
• Company pension
• Health & wellbeing programme
• Life insurance
• On-site parking
• Paid volunteer time
• Private medical insurance
• Referral programme
• Sick pay
• Store discount
• Work from home

Application question(s):

• Do you have a full driving license and access to your own vehicle?
• Are you comfortable in a field based role that will include attending meetings at our head office in Birmingham?

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Birmingham B6 7EU
Application deadline: 20/08/2025
Reference ID: BDM/AB/AUG25
Expected start date: 01/10/202

• Assisting in the preparation of budgets, sales and profit targets.
• Generating leads and identifying new opportunities/customers.
• Managing and developing exiting regional distributors and end users on territory.
• Supporting major distributor sales teams.
• Meeting or exceeding sales and profitability targets.
• Maintain and grow current customer margins.
• Negotiating pricing within agreed margin targets.
• Building and maintaining strong and collaborative customer relationships, ensuring high levels of customer service are provided.
• Preparing weekly and monthly reports.
• Giving sales presentations to a range of existing and prospective customers.
• Encouraging customers to the showroom.
• Coordinating sales efforts with marketing programmes.
• Visiting existing and potential customers to evaluate needs and/or promote products and services.
• Answering customer questions on products, prices and availability.
• Providing product and service training to end users and distributor sales teams.
• Attending all relevant trade shows.