Business Development Manager at Tailored Label Products Inc

Menomonee Falls, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

07 May, 26

Salary

0.0

Posted On

06 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Business Development, Market Research, Lead Generation, Strategic Planning, Sales Management, CRM, Analytical Skills, Collaboration, Communication, Technical Knowledge, Financial Acumen, Project Management, Team Leadership, Pipeline Management, Marketing Alignment, Operational Excellence

Industry

Printing Services

Description

Description Business Development Manager Menomonee Falls, WI At Tailored Label Products (TLP), we design and manufacture high-performance labeling solutions for demanding industrial, technical, and engineered applications. We have established a strong foundation and are now embarking on a new phase of accelerated growth to significantly scale our organization. As we expand into new markets and elevate our commercial strategy, we are adding a Business Development Manager to drive our top-of-funnel growth. This role focuses on driving market development, strategic targeting, and early-stage engagement to increase the flow of qualified leads. Your goal is to prime opportunities for the sales team; this is a pure development role, not a closing position. Once a prospect meets defined criteria, you will facilitate a seamless, well-documented handoff to the Sales team. Reporting directly to the VP of Sales, you will serve as the architect of our growth engine. In this role, you will hold full accountability for the marketing budget and resources, with the authority to deploy them to maximize ROI. In leading our Marketing Specialist, you will translate high-level business goals into a unified, high-performing lead generation machine, optimizing the marketing budget to ensure every dollar results in aligned, measurable, and aggressive top-funnel execution. Role Overview The Business Development Manager owns TLP’s early-stage growth engine. You will identify emerging markets, research prospective accounts, engage senior decision-makers, and qualify opportunities based on technical and financial fit. This role requires a strategic, analytical approach to pipeline creation and a strong partnership with Marketing, Sales, Engineering, and Operations. Key Responsibilities 1. Strategic Market Development • Conduct in-depth research to identify high-value market segments and priority account lists. • Build and execute targeted business development plans to drive measurable growth. • Monitor competitive activity and market trends to refine targeting strategies. • Lead and mentor the Marketing Specialist to ensure campaigns, content, and lead-generation efforts support your strategic priorities. 2. Prospecting & Early Engagement • Generate leads through targeted outreach, research, marketing alignment, and outbound initiatives. • Initiate conversations with key decision-makers to understand needs and assess strategic fit. • Communicate TLP’s technical strengths and value proposition in a clear, solutions-oriented way. • Maintain accurate, complete, and actionable data within HubSpot. 3. Qualified Handoff to Sales • Rigorously qualify prospects based on defined technical, financial, and operational criteria. • Own the transition of qualified opportunities to the Sales team, ensuring a seamless and well-documented handoff in HubSpot. • Track and report on lead quality, conversion trends, and pipeline health to support continuous improvement. 4. Cross-Functional Collaboration • Partner with Engineering and Operations to ensure potential opportunities align with TLP’s capabilities. • Serve as the customer’s voice in early discovery, sharing insights that support product development and innovation. • Maintain adherence to TLP’s standards for safety, quality, and operational excellence. Requirements What You Bring • Bachelor’s degree in business or a related field; MBA preferred. • Minimum of 3+ years of business development or sales management experience, ideally within manufacturing or industrial products. • Experience leading direct reports or cross-functional initiatives. • Strong proficiency in HubSpot (or similar CRM) and Microsoft O365. • Analytical, research-driven, and comfortable owning a strategic pipeline generation

Responsibilities

The Business Development Manager is responsible for driving early-stage growth by identifying emerging markets and engaging with senior decision-makers. This role involves generating leads, qualifying opportunities, and ensuring a smooth transition to the Sales team.