Business Development & Marketing Coordinator

at  Bird Construction

Business Development & Marketing Coordinator
Where Greatness Grows
The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.
As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.
We are a dynamic team of over 5,000 with a range of professions, backgrounds, and areas of expertise. This breadth of diversity in people and opportunities is one of greatest aspects of building your career with Bird. Every trajectory looks different. At Bird, you hold the pen, and you write your story. As you unlock your potential, you are surrounded by a team that supports you every step of the way.
Be a part of our team, where we pride ourselves on the quality of our work and the way we treat each other and our partners. You will build a career and long-lasting relationships based on respect, collaboration, and a solution-focused mindset. Bird is a place where you will unlock your potential and achieve your goals.
Reporting to the Director of Business Development, the Business Development and Marketing Coordinator will work closely with the Business Development, Operations, and Communications teams to primarily support marketing and business development programs and activities and participate in proposal development as necessary.
This position is based at our Calgary, AB Office.
What You Will Be Working On

Marketing Activities

• Collaborate with the Business Development team on flexible marketing and communication strategies that respond to current business and market trends.
• Work with the Business Development and Operations Teams to establish an annual marketing plan and budget for the Northern Alberta Buildings Group, tied to the strategic goals and specific potential market and project opportunities.
• Work with the Director, Business Development, and Operations teams to manage the marketing budget and plan; create an event schedule aligned with the Marketing Plan; and deliver and execute that schedule with the business development and operations teams.
• Identify and maintain registrations of associations, events, conferences and clients to enhance Bird’s brand in the market; coordinate promotional activities/events aligned with the Industrial Business across Canada (e.g. event planning, client invites and RSVPs, etc.).
• Organize annual partner and client events and gifting.
• Coordinate with publications (print and online media) regarding advertising placement and feature articles.
• Coordinate photography/videography of ongoing and completed projects with the Operations team.

Corporate Imaging

• Assist the corporate marketing team with imaging and branding.
• Coordinate all requests that require the corporate logo, facilitate communications between the Group and corporate marketing team on all logo and branding requests and work with the corporate marketing team to identify key messages and incorporate them into communication.
• Create and implement business-specific communication strategies, including social media, advertising, etc., in alignment with the corporate communications team.
• Work with the Corporate Communications Team to support the updates of and upgrades to the Group’s internet portal and websites.
• Obtain corporate marketing team approval for all external promotional material.

Business Development Support

• Work with the Business Development and Operations Teams in the preparation of marketing collateral (advertisements, one-pagers, brochures, posters, and general graphic design) and presentation materials (print and digital forms) while following brand standards to ensure consistent look and feel for all documents.
• Support business development initiatives (client events, conferences, tradeshows, networking, etc.) as required.
• Support the ongoing tracking and maintenance of contact lists and prospects in the company CRM database.
• Maintain business development content library of one-pagers, presentations, marketing material, client files and other documents.
• Manage inventory of materials and company swag as required for the Business Development teams.
• Scout and apply for relevant industry awards and submit eligible projects.
• Support the sales pipeline, leveraging Microsoft Dynamics CRM, including managing and administering dashboards, preparing sales reports, and supporting Business Development in maintaining opportunity quality and completeness.
• Research and gather client-specific information in support of the Business Development team.
• Prepare correspondence, meeting minutes, and other documentation, as required.
• Prepare reports on upcoming and current opportunities utilizing various procurement platforms.

Proposals

• Create and maintain proposal templates.
• Create and update marketing descriptions of projects for proposals.
• Create and update personal biographies and resumes for the Project Team.
• Maintain a proposal library of resumes, project profiles, presentations, and photos while following brand standards to ensure a consistent look and feel for all documents.
• Maintain the district pursuit Sharepoint site.
• Participate in the ongoing maintenance of the Proposal Responses in support of standardized bid assets (standard responses, static documents, templates, graphics, images, etc.).
• Support the preparation of pre-qualification, requests for information, and solicitation of interest documents.
• Create the final proposal documents, including printing, copying, collating, folding, and binding, and ensure they are ready for on-time delivery.
• Provide input for the ongoing advancement of the systems, standards, and practices that build efficiencies, accuracy, and speed into Bird’s proposal process.

Communications

• Liaise with Corporate Communications to ensure consistency of brand and marketing information.
• Help enhance the Group’s visibility and recognized value to our chosen markets in the buildings sector.

What We Are Looking For

• 3-5 years’ experience in sales/business development environment with marketing and/or proposal creation responsibility
• Experience with InDesign, Illustrator and Adobe software applications
• Experience working with a CRM tool, PowerPoint, Microsoft Outlook, Excel, and Word
• Experience in Microsoft Dynamics is an asset
• Ability to forge, grow and maintain positive relationships
• Ability to manage multiple priorities simultaneously and meet the time demands of unpredictable activities; capable of handling pressure and challenges in a dynamic business environment
• Ability to work within tight deadlines and prioritization of work to achieve them
• Highly developed interpersonal, communication, and organizational skills
• Demonstrates a sense of urgency and a strong commitment to achieving goals; ability to work in a challenging, fast-paced environment
• Ability to work collaboratively with a positive attitude
• Superior written and verbal communication skills

We Put Safety First
A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership.
We Lead With Honesty
We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.
We Are Stronger Together
Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential.
We Are Driven To Do Great Work
We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.
We Create Opportunity
Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.
Bird celebrates diversity and are proud to be an equal opportunity employer. We are committed to an inclusive environment for all employees and applicants and will make all employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status

Please refer the Job description for details