Experienced Business Development and Marketing Manager with extensive expertise in the DACH healthcare sector, particularly in medical technology and clinical care delivery models. Demonstrated success in strategic market development, with a clear focus on the ongoing shift toward outpatient care, the implementation of hybrid DRG models, and the optimization of invoicing and reimbursement processes. The candidate has an in-depth understanding of the regulatory and economic frameworks in Germany, Austria, and Switzerland and is able to translate them into effective commercial strategies. A particular strength is the ability to turn complex care delivery concepts into commercially viable solutions and implement them sustainably in collaboration with clinical partners.

• Core Competencies Strategic Market Development (DACH): Development and execution of growth strategies aligned with key healthcare policy trends, including the shift toward outpatient care, hybrid DRGs, and integrated cross-sector care
• Reimbursement & invoicing: In-depth expertise in DRG systems, outpatient reimbursement models, and payer mechanisms; confident engagement with hospital management, controlling, and procurement stakeholders
• Stakeholder Network: Strong network of key opinion leaders (KOLs), hospital decision-makers, outpatient centers, industry associations, and healthcare policy stakeholders across the DACH region
• New Product Launch Excellence: Planning and execution of successful product launches, including positioning, pricing, value proposition development, and go-to-market strategies
• Marketing & Communications: Development of targeted omnichannel marketing campaigns and close alignment between sales and marketing
• Medical Education: Design and delivery of educational programs, including workshops, academies, and symposia, to support market penetration and user adoption

• Experience & Approach Successful management of product launches across the entire product lifecycle—from market analysis through to commercial scale-up
• Close collaboration with sales, the GPO Manager, and external partners to ensure a consistent and coordinated market approach
• Data-driven decision-making combined with a strong focus on execution
• Excellent communication skills in clinical environments
• Qualifications Bachelor’s or Master’s degree in Business Administration or a related field
• Minimum of 5 years of experience in the Medical Device, MedTech, or Pharmaceutical industry
• Minimum of 5 years of people leadership and team management experience
• Demonstrated experience in Market Access, Reimbursement, and Healthcare Economics
• Proven track record of driving commercial growth and executing strategic business initiatives
• Strong experience in stakeholder management across cross-functional and international environments
• Excellent communication, negotiation, and influencing skills
• Experience working in a matrix organization and leading change initiatives

• Unique Value Proposition The candidate combines health economics expertise, strategic market acumen, and hands-on execution experience. Leveraging a strong stakeholder network and a deep understanding of current structural changes in the healthcare market, the candidate is well positioned to establish innovative care delivery models successfully and drive sustainable growth.