Business Development & Marketing Manager at Fuku

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

0.0

Posted On

15 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lead Generation, Marketing Strategy, Content Creation, Social Media Management, CRM Management, Video Production, Digital Marketing, Sales Funnel Optimization, Project Management, Vendor Management, Performance Tracking, Webinar Planning, Market Analysis, Bilingual Communication, Copywriting, Data Reporting

Industry

Retail Apparel and Fashion

Description

Nanyang International School (NIS) – Business Development & Marketing Manager About NIS: Nanyang International School (NIS) is a private education institution offering quality education from Year 1 to Year 12. The school emphasizes academic excellence and prepares students for international pathways. Position Overview: We are seeking a hands-on, execution-driven Business Development & Marketing Manager to drive student recruitment growth across Asia and build a scalable marketing and enrolment system. This is a build-and-execute role, focused on practical implementation rather than just strategy. Key Responsibilities: Lead Generation & Marketing Systems - Build and manage a comprehensive lead generation funnel (ads/content → enquiry → prospectus → follow-up → enrolment). - Develop and manage the school website, including lead capture forms, autoresponder for automatic prospectus delivery, and video integration. - Implement and manage CRM or tracking systems for enquiries and conversions. Content & Social Media Execution - Plan, produce, and publish content across platforms such as Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook. - Script and oversee video production, including student stories, school branding, and webinars. - Manage a consistent content pipeline with weekly output. Marketing Collateral & Conversion Assets - Design and manage marketing materials including digital and print prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops. - Ensure all materials are optimized for conversion, not just branding. Webinars, Events & Exhibitions - Plan and execute webinars targeting international students (China, ASEAN, etc.). - Manage registration, delivery, and post-event follow-up. - Coordinate participation in education fairs and exhibitions. Sales Funnel & Conversion Optimisation - Track and improve the process from enquiries to applications to enrolments. - Work closely with the sales/admissions team to improve conversion rates. - Ensure timely follow-up of all leads. Compliance & Regulatory Alignment - Ensure all marketing materials and activities comply with EduTrust / CPE requirements and advertising/platform regulations, especially for China platforms. Vendor & Project Management - Source and manage external vendors such as designers, web developers, and videographers. - Ensure timely and quality delivery of all marketing assets. Performance Tracking & Reporting - Track key metrics including cost per lead, cost per enrolment, and conversion rates by channel. - Provide regular reports and recommendations for optimisation. Requirements: - Bachelor’s degree in Marketing, Business, Education, or a related field. - Minimum 5 years of experience in education marketing or student recruitment. - Proven ability to generate leads and drive enrolments. - Hands-on experience with website management (basic CMS or coordination with developers), social media platforms (China and international), and content/video production. - Strong understanding of international student recruitment markets, with preference for experience in China or ASEAN regions. - Ability to read, write, and communicate effectively in both English and Chinese. - Strong execution ability, able to work independently and deliver results. Key Success Metrics: - Number of qualified leads generated. - Conversion rate from enquiry to enrolment. - Cost per enrolment. - Growth in international student numbers. What We Are Looking For: - A builder who can execute quickly and deliver measurable results. - Someone comfortable working in a fast-paced environment with clear targets.

Responsibilities

The Business Development & Marketing Manager will lead student recruitment growth by managing lead generation funnels, content production, and marketing systems. They are responsible for optimizing conversion rates, coordinating events, and ensuring all marketing activities align with regulatory requirements.