PROGRAM OVERVIEW – INTEGRATED EMPLOYMENT SERVICES, COMMUNITY PROGRAMS

The Business Development Representative (BDR) is a critical frontline member of WoodGreen’s Corporate Engagement and Workforce Solutions Team. We are seeking candidates with experience in Business to Business(B2B), Software as a Service (B2B SaaS), IT services, or workforce development who understand how to execute outbound prospecting using modern sales technology.
The BDR is responsible for identifying leads, initiating engagement, booking meetings, qualifying prospects, and creating warm entry points for Account Executives and Job Developers. This role is designed for a high-energy, goal-oriented professional who can convert outreach into opportunities by leveraging tools, personalization strategies, and market intelligence.

Lead Qualification & Discovery

• Conduct initial discovery calls to identify hiring needs, workforce gaps, and program alignment
• Qualify employer leads based on Ideal Corporate Profile (ICP) and labor market fit
• Track objections, intent, and stage of lead to support targeted follow-up by employer-facing teams
• Maintain feedback loops on lead quality and adjust qualification strategies accordingly
• CRM & Reporting
• Maintain accurate and up-to-date records in the CRM (HubSpot, Salesforce, or similar)
• Log outreach activities, call notes, objections, and follow-ups
• Report on key performance indicators including outreach volume, meetings booked, response rates, and SQL handoffs
• Collaborate with the Campaign Manager to track intent signals within the ideal corporate profile (ICP) database and continuously refine outreach messaging based on real-time engagement insights.
• Tools & Tech Enablement
• Use tools like Apollo, ZoomInfo, Instantly, Clay, and LinkedIn Navigator for prospecting and intent detection
• Use video tools (Loom, Sendspark) for personalized follow-ups
• Stay up-to-date on AI-enabled prospecting enhancements to increase effectiveness
• Collaboration & Strategic Alignment
• Partner with Campaign Manager to align messaging and outreach targets with program strategy
• Provide feedback on campaign performance and suggest new sectors or company lists based on field signals
• Participate in employer meetings as needed for context-sharing and continuity
• Collaborate with Account Executives and Job Developers to create a seamless prospect-to-partner transitio

Prospecting & Employer Outreach

• Execute daily outreach to prospective employers using personalized email, LinkedIn messages, cold calling, and video prospecting tools
• Follow up on marketing campaigns, webinar attendees, event leads, and AI-driven account signals
• Participate in in-person or virtual employer events and hiring forums as needed to support prospect engagement and deepen relationships with high-priority accounts.
• Book meetings and hand over the qualified leads to Account Executives and Job Developers with full context
• Manage outreach cadences based on sector triggers and account tiering.
• Leverage modern outbound tools such as Apollo, ZoomInfo, Instantly, Clay, or equivalent platforms to build and manage your own outreach database while maintaining a high level of personalization across all touchpoints.

Lead Qualification & Discovery

• Conduct initial discovery calls to identify hiring needs, workforce gaps, and program alignment
• Qualify employer leads based on Ideal Corporate Profile (ICP) and labor market fit
• Track objections, intent, and stage of lead to support targeted follow-up by employer-facing teams
• Maintain feedback loops on lead quality and adjust qualification strategies accordingly
• CRM & Reporting
• Maintain accurate and up-to-date records in the CRM (HubSpot, Salesforce, or similar)
• Log outreach activities, call notes, objections, and follow-ups
• Report on key performance indicators including outreach volume, meetings booked, response rates, and SQL handoffs
• Collaborate with the Campaign Manager to track intent signals within the ideal corporate profile (ICP) database and continuously refine outreach messaging based on real-time engagement insights.
• Tools & Tech Enablement
• Use tools like Apollo, ZoomInfo, Instantly, Clay, and LinkedIn Navigator for prospecting and intent detection
• Use video tools (Loom, Sendspark) for personalized follow-ups
• Stay up-to-date on AI-enabled prospecting enhancements to increase effectiveness
• Collaboration & Strategic Alignment
• Partner with Campaign Manager to align messaging and outreach targets with program strategy
• Provide feedback on campaign performance and suggest new sectors or company lists based on field signals
• Participate in employer meetings as needed for context-sharing and continuity
• Collaborate with Account Executives and Job Developers to create a seamless prospect-to-partner transition

General Responsibilities

• Ensure the anti-racism objectives and community development principles of the organization are achieved within the programs.
• Work with other staff to ensure ongoing collaboration and coordination within the unit and the organization.
• Contribute to the achievement of WoodGreen Community Programs Unit’s wider objectives through collaboration with the management team.
• Adhere to policies and procedures such as service standards, Collective Agreement, Privacy, Bill 168, AODA standards and other related legislations.
• Work with partner organizations to enhance service capacity and client benefits.

What You Bring to the Team

• Bachelor’s or master’s degree major in Sales / Marketing, or a related discipline
• 2–3 years of proven experience in new business development or outbound Business to Business (B2B) sales, ideally within Software as a Service(SaaS), IT services, consulting, or workforce solutions.
• Demonstrated success in identifying, prospecting, and engaging new employer accounts across various sectors such as Construction, Retail, Healthcare, and Professional Services.
• Skilled in using outbound prospecting tools like Apollo, ZoomInfo, Instantly, or Clay to build employer/accounts lists and initiate cold outreach.

What Will Set You Apart

• Experience managing full-cycle outreach, from initial research and contact to booking first meetings and uncovering employer needs.
• Proficient in CRM tools such as HubSpot, Microsoft Dynamics, or Salesforce to maintain accurate records of prospecting activity, employer profiles, and follow-ups.
• Comfortable reaching out to senior decision-makers (e.g., CXOs, VPS, HR Directors, Operations Managers, Talent Heads) with targeted messaging.
• Prior exposure to employment programs, staffing solutions, or workforce development partnerships is an advantage but not mandatory.
• Results-oriented with a strong drive to build new relationships and uncover opportunities.
• Strong research and targeting skills, able to identify ideal accounts based on industry, size, hiring patterns, and local relevance.
• Effective communicator who can craft compelling outreach messages and build rapport through calls, emails, and professional networking platforms.
• Comfortable working independently in a structured, data-driven sales environment.
• Strong sense of ownership with the ability to manage pipelines, prioritize leads, and pursue follow-ups systematically.
• Committed to inclusive outreach practices, with sensitivity to equity, diversity, and community impact.
• Comfortable working across systems, databases, and reporting tools
• Analytical and curious, with the ability to spot trends and adjust outreach accordingly
• Collaborative and able to work effectively with cross-functional teams
• Quick to learn, adaptable, and solution-focused in fast-paced environments

WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment. If contacted in relation to an employment opportunity, please advise our People & Culture representatives at careers@woodgreen.org of the accommodation measures required. Information received relating to accommodation will be addressed confidentially.
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