Business Development Representitive at Packetlabs
Ontario, Ontario, Canada -
Full Time


Start Date

Immediate

Expiry Date

01 Nov, 25

Salary

0.0

Posted On

03 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

We’re looking for a Business Development Representative to join our team!
Packetlabs was built by an ethical hacker after seeing vulnerability assessments presented as penetration tests. Our slogan “Ready for more than a VA scan?” drives at the importance of not providing our clients with a false sense of security. We are a passionate team of highly trained, proactive, ethical hackers. We provide expert-level penetration testing services that are thorough and tailored to help foster a safe digital space where everyone has the right to privacy and security. To do so, we only hire individuals with the same drive and passion.
At Packetlabs, we know that a high-performing sales team is the key to sustained, consistent growth. That’s why we’re seeking a qualified Business Development Representative (BDR) to uncover and qualify potential clients who could benefit from working with us. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process. They excel at researching leads, starting new relationships, and setting up Account Executives for success. The BDR should be a quick learner who has strong communication skills and the ability to showcase our services compellingly.

Responsibilities

WHY THIS BDR ROLE IS DIFFERENT

  • Most BDR roles focus on high-volume outreach with little room for creativity. This is not that role.At Packetlabs, we take a strategic, research-driven approach. Your ability to uncover insights, map networks, and create personalized, high-impact outreach will set you apart.
  • You won’t just generate leads. You’ll study won business, identify trends, and source expansion opportunities.
  • Your success here can fast-track your career into an Account Executive (AE), Sales Enablement, or Sales Leadership role faster than a traditional BDR track.

WHAT YOU’LL BE DOING

  • Drive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social selling
  • Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore
  • Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers
  • Engage decision-makers and build relationships through consultative selling approaches
  • Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework
  • Work closely with Account Executives to understand won business, the factors that drove the deal, and how the client achieved success
  • Use insights from won deals to identify and source similar clients in related industries or with shared pain points
  • Track key performance metrics such as response rates, meetings set, and opportunities created. Log all activity in our CRM
  • Continuously refine outreach strategies based on data, coaching, and market feedback
  • Stay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionals
  • Learn, understand, and embrace the culture and core values of Packetlabs
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