Role:
Business Director
Department/Team:
Connections Planning
Role Objective
We are recruiting for a Business Director who is an exceptionally experienced and driven media planner, to join our Connections Planning team working across Yoplait, EFD & Grow. Grow@Mindshare is an arm of Mindshare that nurtures clients that are often newer to media that want an “agile, lean and faster,” approach. Examples of clients within this team include Huel, Liquid IV, Zespri & Villa Maria Wines.
As a Planning Lead, you will be responsible for leading the planning output across your accounts delivering best in class planning, creating effective & innovative campaigns, fostering strong client relationships and driving efficient and effective ways of working within the planning team and those these connect with. You will work with the Client Lead to continuously improve and evolve our planning output and the processes & tools we use to get there.

SKILLS AND BEHAVIOURS:

• You show a huge passion for media and the industry with knowledge of the main trends that help to inform your thinking and output.
• You have clear opinions and an understanding of what makes a great media campaign – tangibly prove your plans are aimed at achieving excellence in planning craft.
• You can create a holistic measurement framework that is relevant for the brand and every campaign (setting KPIs, methods i.e., which tool/system, necessary tracking) and plans for adaptation/optimisation).
• You must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.
• You are an excellent team player taking the responsibility for working in a collaborative, inclusive way to allow specialists to contribute.
• You demonstrate a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
• You are open-minded, flexible and embracing of agile ways of working.

You will be expected to demonstrate experience and knowledge in:

• Brilliant connections planning – this involves everything from budget setting, defining the approach to audience, designing the connections plan across both brand & performance using all relevant touchpoints as well as advising on media innovation, attribution & measurement.
• Experienced in senior stakeholder management with both clients and agency alike (across both junior and senior levels), always looking to improve output and processes and predicting issues before they happen
• Is an inspiring planning lead – is seen as a planning expert, sharing a breadth of POVs on industry news, innovation or consumer/media trends
• Builds strong, two-way relationship with key media partners and understands significant developments in their channels, educating their team on what that means for the way the channel may be used and driving innovation
• Understands all key planning tools and how to get the best out of them. Identifies & coordinate broader training needs within the team
• Collaborates with Global teams on both brand strategy but also evaluating new planning initiatives or tools to ensure they are fit for purpose in the UK. Drives effective and integrated partnerships with other agencies as part of an inter-agency team.
• Evaluates and optimises ways of working with wider teams. Builds strong relationships with these stakeholders and is continually looking for ways to create consistency or de duplicate work where appropriate and drive efficiencies across BUs.
• Strong people management skills. Supports and develops their team, setting a strategy for their training and development, liaising with clients to manage and prioritises workloads and is always prepared to get stuck in during busy periods.
• Leads by example to encourage sharing and celebration of good work or performances by individuals – both internally and externally. Ensuring great work is written up and entered into awards.
• Responsibilities to the planning department as senior member of the team, accountable for leading & delivering workstreams that contribute towards the overall Connections Planning objectives / department vision and broader culture

You will be expected to demonstrate experience and knowledge in:

• Brilliant connections planning – this involves everything from budget setting, defining the approach to audience, designing the connections plan across both brand & performance using all relevant touchpoints as well as advising on media innovation, attribution & measurement.
• Experienced in senior stakeholder management with both clients and agency alike (across both junior and senior levels), always looking to improve output and processes and predicting issues before they happen
• Is an inspiring planning lead – is seen as a planning expert, sharing a breadth of POVs on industry news, innovation or consumer/media trends
• Builds strong, two-way relationship with key media partners and understands significant developments in their channels, educating their team on what that means for the way the channel may be used and driving innovation
• Understands all key planning tools and how to get the best out of them. Identifies & coordinate broader training needs within the team
• Collaborates with Global teams on both brand strategy but also evaluating new planning initiatives or tools to ensure they are fit for purpose in the UK. Drives effective and integrated partnerships with other agencies as part of an inter-agency team.
• Evaluates and optimises ways of working with wider teams. Builds strong relationships with these stakeholders and is continually looking for ways to create consistency or de duplicate work where appropriate and drive efficiencies across BUs.
• Strong people management skills. Supports and develops their team, setting a strategy for their training and development, liaising with clients to manage and prioritises workloads and is always prepared to get stuck in during busy periods.
• Leads by example to encourage sharing and celebration of good work or performances by individuals – both internally and externally. Ensuring great work is written up and entered into awards.
• Responsibilities to the planning department as senior member of the team, accountable for leading & delivering workstreams that contribute towards the overall Connections Planning objectives / department vision and broader culture.