Business Expert CRM Marketing (m/f/d) at METRO/MAKRO

Dusseldorf, North Rhine-Westphalia, Germany -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

0.0

Posted On

10 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Email Marketing, Data Analysis, Campaign Management, HTML, Networking, Cross-Functional Collaboration, Segmentation, Personalization, A/B Testing, Documentation, Innovation, Strategic Mindset, Solution Orientation, Pragmatic Thinking, Data Quality

Industry

Wholesale

Description

Company Description METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent merchants (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company’s unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 85,000 people worldwide. In financial year 2023/24, METRO generated sales of €31 billion. At METRO, we have set ourselves ambitious goals with our “sCore” growth strategy which is closely accompanied by our Fundamentals. These shared values provide us with rules of conduct that are binding for everyone at METRO, in all countries and companies. Our commitment to wholesale is at the forefront of our mission, and we are constantly striving to improve. With our ONE METRO spirit, everyone stands together, bringing curiosity, determination, courage, drive, commitment, and trust. Find out more about METRO at careers.metroag.de. Job Description In order to continuously improve our services, we are in constant exchange with our customers. At the Global Headquarters in Düsseldorf, we are the contact for our country organizations and are promoting the change to an increasingly customer-centric organization. As Expert Customer Relationship Management within Global Campaign Squad, you will plan towards improvement of CRM initiatives and will work closely with multiple cross-functional stakeholders, mostly central IT and country key-stakeholders. In this context, your responsibilities will include: Optimizing and further development of data driven CRM communications by planning and setting up campaigns together with IT and METRO countries. Design and implement automated and local campaigns through various direct marketing channels (email, App push, etc.) Measure and monitor campaign performance and proactively abstract optimization suggestions and evolve our communications in terms of segmentation and personalization. Utilizing various available data points, as well as ensuring data quality and data maintenance and supporting the further development of our technical set-ups Coordinate A/B testing and continuously refine communications based on results. Create, update and disseminate documentation of results, workflows, processes and best practices across Metro countries Disseminate data-driven way-of-working, optimizing campaigns based on data Community building: Connect CRM colleagues across countries and foster knowledge exchange Innovation driver for other markets through set-up and introduction of new campaigns in new markets Independently drive analysis and improvements of existing campaigns and processes Qualifications University degree in business administration, Marketing, communication or equivalent. 2–5 years of experience in CRM, or email marketing. Experience using CRM tools (e.g., Adobe, Salesforce, Braze, HubSpot, Klaviyo, etc.) – Adobe Journey Optimiser will be Plus Knowledge of HTML (usage in Template building in Marketing Automation) will be plus. Enjoy networking and working on cross-functional projects, that require strong relationship building Hands-on experience in planning different maps for communication based on country-level Strategic mindset and conceptual skill set. High solution-orientation and pragmatic way of thinking. Data-driven mind-set, being familiar with data analysis Fluent English, other languages are a plus Additional Information Work-life balance: Flexible working hours with the option of mobile working in agreement with your line manager, 30 days of holidays. Training: A comprehensive training offer via our own training center or externally. Well-being: Health days with lots of health checks and information about your well-being, company medical care including a range of preventive services, such as flu shots, OTHEB employee assistance program. Exciting life on campus: Free gym and sports classes, Rioba coffee bar, canteen with discounted meals for employees, many campus events. Discounts: discounted Jobticket as well as discounts in our wholesale stores and at many partner companies. Comfort: Good transport connections, free parking spaces, JobBike. Company pension plan: You will receive a contribution to your company pension. Family driven: Three daycare centers for children on campus, support of holiday camps for children of employees.

Responsibilities

You will optimize and develop data-driven CRM communications and implement automated campaigns through various marketing channels. Additionally, you will measure campaign performance and suggest optimizations while fostering knowledge exchange among CRM colleagues across countries.