Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

REQUIREMENTS:

• Minimum 2 years of experience in product growth or digital marketing within the tech, fintech, or crypto industries.
• Fast learner with the ability to work comfortably with large datasets.
• Highly organized, meticulous, and results-driven, with strong problem-solving and analytical skills.
• Strong business acumen; experience with AI-related projects is a plus.
• Excellent communication skills in English; proficiency in Chinese is a plus.
• Solid understanding of crypto products and the exchange ecosystem.

• Drive business growth initiatives by optimizing acquisition channels and improving conversion rates through campaigns, UI/UX enhancements, and cross-business collaborations.
• Coordinate the launch of new partnerships and product features to boost market awareness via various digital marketing channels.
• Identify regional growth opportunities and contribute to the development and execution of growth strategies to achieve business objectives.
• Collaborate effectively with internal stakeholders to maintain strong working relationships and deliver mutually beneficial outcomes.