Full job description
Role Summary
We are hiring a Marketing Lead at Lndmrk to own pipeline, not just marketing activity. This is a hands-on, numbers-driven role for someone who has already built and scaled marketing in a successful startup and knows how to turn momentum into a predictable, repeatable growth engine. You will be expected to move fast, test aggressively, and deliver results that tie directly to revenue. This is not a brand-only role — it is about building a high-performing growth engine across channels and being accountable for the outcomes.
Key Responsibilities
Growth Strategy & Pipeline Ownership
- Own pipeline generation and marketing-attributed revenue targets end to end.
- Build and execute a high-velocity, experiment-led growth strategy across paid, organic, and outbound channels.
- Rapidly test, iterate, and double down on what works — and cut what does not.
Demand Generation & Acquisition
- Launch and scale performance marketing across paid media, SEO, partnerships, and lifecycle channels.
- Build scalable acquisition channels that reduce CAC over time without sacrificing growth.
- Create high-impact content that drives both demand and credibility in the market.
Positioning & Messaging
- Develop clear, differentiated positioning and messaging that converts across channels and audiences.
- Work closely with the founder and product team to ensure consistent narrative and brand presence.
Sales Alignment & Analytics
- Work closely with sales to optimise funnel conversion and reduce sales cycle length.
- Own marketing analytics, attribution, and ROI tracking end to end.
- Maintain clear visibility on CAC, LTV, and channel performance at all times.
Team & Resource Management
- Build and manage external and internal resources to execute at speed and scale.
- Set the standard for marketing quality and performance across the company.
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