Buzz Marketing Manager – Wearables (Apple Watch & AirPods) at Apple

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

0.0

Posted On

30 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Buzz Marketing, Seeding Strategies, External Partnerships, Social Media Campaigns, Creator Relations, Tastemaker Engagement, Celebrity Relations, Storytelling, Relationship Building, Strategic Planning, Creative Planning, Multitasking, Project Management, Bilingualism (Chinese/English), Entertainment Marketing, Sports Marketing

Industry

Computers and Electronics Manufacturing

Description

Apple’s Worldwide Communications team is responsible for sharing the story of our innovative products, services, and the values that guide everything we do. Our team comprises professionals from diverse backgrounds, including public relations, journalism, social media, content creation, and buzz marketing. We are seeking visionary, collaborative individuals from a variety of creative fields. If this sounds like you, your next career opportunity could be here. Come to Apple and embark on the most exciting and fulfilling work of your career! We are currently seeking a Buzz Marketing Manager to lead seeding strategies, develop external partnerships, and execute buzz initiatives for Apple Watch and AirPods in the Greater China market. This role requires hands-on involvement, working daily with athletes, fitness experts, creators, fashion tastemakers, and celebrities to craft compelling narratives around Apple’s wearable products. These stories will highlight how Apple Watch and AirPods enhance health, fitness, connectivity, and audio experiences in everyday life. DESCRIPTION This role will join the Buzz Greater China team, focusing on creating and implementing buzz initiatives for Apple’s Wearables business, with an emphasis on social-first campaigns. We are looking for candidates with an extensive network of external creators, strong communication skills, and a proven track record of delivering impactful social results through cultural moments, lifestyle initiatives, and/or consumer technology programs. The ideal candidate will be passionate about building long-term relationships with athletes, creators, celebrities, and cultural institutions across fitness, wellness and fashion. They should be adept at identifying innovative collaboration opportunities to tell Apple Watch and AirPods stories in a compelling way and maximize social impact. MINIMUM QUALIFICATIONS Bilingual in Chinese and English. 3+ years of proven experience in the entertainment marketing, sports/fitness marketing, etc. in China PREFERRED QUALIFICATIONS Previous experience leading projects with top athletes, creators, musicians, celebrities, or leading brands. Established network across fitness, wellness, and lifestyle communities. Self-motivated with a positive, team-oriented attitude and a passion for social media, creative storytelling, and relationship building. Ability to develop and execute strategic, creative plans. Strong multitasking skills and the ability to thrive in a dynamic environment. Exceptional attention to detail and project management skills. Excellent writing skills, with the ability to craft compelling pitches, product messaging, and more. Proven experience managing large-scale, international, time-critical projects.

Responsibilities

This role involves leading seeding strategies, developing external partnerships, and executing buzz initiatives for Apple Watch and AirPods specifically within the Greater China market. The manager will work daily with various external figures to craft compelling narratives highlighting how Apple's wearables enhance daily life experiences.