Campaign Analyst at Freedom Academy Inc

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

20 Sep, 26

Salary

0.0

Posted On

22 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Planning, Digital Marketing, Campaign Operations, Ad Operations, Performance Monitoring, Campaign Optimization, Data Analysis, Excel, PowerPoint, Word, Troubleshooting, QA Testing, Budget Management, Audience Targeting, Stakeholder Collaboration, Ticketing Systems

Industry

Information Services

Description

Overview Why are we looking for you: We are seeking a result driven Campaign Analyst with 3–6 years of experience with a passion for client success, digital marketing, media planning, and campaign operations. In this role, you will be responsible for planning digital display campaigns aligned with client strategies, processing inputs from sales, and delivering media planning activities using various workflow tools and in-house digital platforms. You will configure campaign settings, review creative assets, and build line items to ensure accurate campaign setup and successful delivery. As a Campaign Analyst, you will collaborate with global Sales teams and internal partners throughout the campaign lifecycle. You’ll play a key role in optimizing implementation strategies, resolving issues, and identifying process improvements to enhance media planning efficiency. What you will enjoy in this role: You will be part of a global team and will collaborate with a cross-functional team to provide campaign services to clients to help complete programs that increase return on investment for our clients. Through your focus on flawless campaign delivery, insights, and performance monitoring, you will provide clients with valuable insights that drive decision-making and program optimization. You will apply analytical skills to solve complex problems. You will be driving process improvements and automation initiatives. Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability. Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilon's reputation as a leader in personalized media solutions Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities Partner with cross-functional teams to onboard new accounts to the platform. Lead campaign launches and coordinate with cross-functional teams to ensure success. Capture and document campaign requirements (budgets, targeting, creatives, Key Performance Indicators, timelines) accurately in the ticketing system for execution. Create, update, and track campaign tickets in the workflow tool, ensuring all campaign details are complete, accurate, and timely. Coordinate with cross-functional teams by assigning, monitoring, and closing tickets to ensure seamless handoffs and campaign delivery. Manage end-to-end campaign lifecycle, including setup, trafficking, QA, optimization, pacing, and troubleshooting. Monitor campaign performance regularly, ensuring delivery against Key Performance Indicators such as reach, impressions, CTR, conversions, and Return on Investment. Optimize campaigns continuously through bid adjustments, creative testing, audience targeting, and budget reallocations. Maintain accurate campaign documentation, including media plans, insertion orders, creative specs, and trafficking sheets. Collaborate with client-facing teams to ensure seamless execution and reporting. Troubleshoot campaigns and optimize as necessary to increase Return on Investment for clients. Conduct peer QA of media plan settings for accuracy and compliance Recommend platform enhancements to improve workflow and campaign execution Qualifications Graduate/Postgraduate in any field 3–6 years of experience in media planning, reporting, or ad operations Exposure to digital/retail media and display advertising campaigns Strong communication skills and a track record of working across teams and departments to achieve goals. Ability to multitask in a fast-paced ticketing environment Great teammate with accountability and a collaborative attitude Creative problem-solver with the ability to think creatively Excellent time management, attention to detail, and organizational skills Strong proficiency in Excel, Word, and PowerPoint. Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Our pillars aren't just words. They're how we show up every day. People centricity: We focus on employee well-being in an environment where colleagues truly care about each other. Collaboration: We work together, support one another, and collectively achieve goals. Growth: There are endless opportunities for growth through learning, development and career advancement. Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches. Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively. Our values guide us to create value for our clients, our people and consumers. Act with integrity Work together to win together Innovate with purpose Respect all voices Empower with accountability These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose. Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Responsibilities

The Campaign Analyst is responsible for planning, configuring, and managing the end-to-end lifecycle of digital display campaigns to ensure successful delivery and ROI. This includes collaborating with cross-functional teams to onboard accounts, monitoring KPIs, and optimizing campaign performance through bid and audience adjustments.