JOB DESCRIPTION

About Neostats Analytics: NeoStats is a new-age, Data & Analytics firm offering contemporary solutions and infinite possibilities. Our mission is to create lasting competitive advantage for our clients by transforming them into world-class, data-driven organizations. Established in 2022 to provide End to End Data & Analytics Services, we are headquartered out of UAE, with bases in India & UK. Comprising of industry veterans, we enable structural transformations in Analytics powered by our expertise, true partnership, and e2e implementation approach

PROJECT SCOPE: CAMPAIGN ANALYST

1. Term: 5 months
2. Job location: Abu Dhabi, UAE
3. Experience requirement: 4years+
4. Project Scope: Campaign Analyst

• Improve Customer Journeys: Map and analyze end-to-end customer journey,
  identifying touchpoints and interactions across various channels (e.g., website, email,

social media, etc.).

• Campaigns and Measurement: Design and deliver multi-channel campaigns and

campaigns measurement.

• Performance and A/B Testing: Design and execute performance test and A/B tests

to ensure campaigns are optimized

• Improvements: Implement changes to optimize campaign performance through

data-driven insights

• Decision Intelligence: Use data-driven insights to make informed decisions,

analyzing customer behavior, preferences, and engagement patterns to improve

decision-making.

• CRM & Contact Rules: Support CRM strategy and Establish rules for customer

interactions, ensuring consistent and personalized communication. These rules guide

when, how, and through which channels customers receive messages.

• Data Selection: Build customer segments and audiences to target the right

customers.

• Collaboration: Work closely with marketing, product, and data teams to align

strategies and enhance the overall customer experience