Overview
From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967… we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.
Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.
We’re looking for a proactive and strategic Campaign & Media Lead to drive the planning, development, and delivery of high-performing, insight-led marketing campaigns—while leading the media strategy that ensures our brand shows up powerfully across all channels.
This dual-focus role sits at the heart of our brand and commercial efforts. You’ll lead a team of campaign managers, oversee end-to-end campaign execution, and manage our media agency relationship to deliver standout work that engages audiences and supports commercial growth. With a new brand launching and a packed campaign calendar ahead, this role is critical to ensuring creative excellence and performance go hand in hand.
Responsibilities

FEEL VALUED

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.
  We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

Please refer the Job description for details