Campaign Communication Senior Specialist at U9

Yangon City, Yangon, Myanmar -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

0.0

Posted On

09 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SMS Campaign Management, Customer Value Management, Consumer Analytics, Market Research, UAT Testing, ROI Analysis, Customer Churn Analysis, Microsoft Office, Content Testing, Database Management, Direct Communications, Campaign Automation

Industry

Telecommunications

Description

A. PROFILE Role Title: Campaign Communication Senior Specialist Reporting to: Campaign Management & Communication Manager Division: Consumer Department / Section: Marketing B. CONTEXT Purpose: The Communications Senior Specialist is responsible for developing and monitoring tailored SMS (or any other channel) customer campaigns and analyzing the delivery results of every campaign. The role works collaboratively with many internal teams to develop key messages, support testing prior to SMS broadcast and evaluate customer churn and the impact of new product launches and campaigns. Context: The Commercial Department is responsible for executing and implementing consumer business strategy and building brand affinity and connect in order to achieve growth in customer market share and revenue market share; through focus on the various business and distribution channels and customer experience. This role supports the Data & CVM team, which is responsible for designing programs and practices to maximize customer value creation throughout the whole customer lifecycle. CVM directly drives the revenue and profitability potential of our customers, playing a critical role in the retention and monetization of our existing customer base. C. ROLE ACCOUNTABILITIES SMS Broadcasting and Reporting Support the design and execution of tactical SMS campaigns, defining key messages to communicate product/package launches, prevent churn, reward loyal customers, attract new customers Monitor campaign impact, generate reports to analyze ROI and delivery results of every campaign Analyze customer behavior across various touch points (SMS, flash SMS and C2A Short Code) Discuss with internal teams to define corrective action if campaign fails to reach target success rate Contribute ideas and initiatives to increase engagement by increasing consumption Automate campaigns via automated campaign systems ensuring compliance with OML contact policies for different audience groups (e.g., DND, B2B, VIP, employee) Liaise with brand team on getting the related scripts for related products Handle customer database and working together with data team to get the specific result for campaigns Content Testing and Product Support Test and monitor products & services across consumer team Conduct testing on link, product short-code and DND list prior to scheduling SMS broadcast Organize pilot group trials to test customer interest on proposed packages prior to launch Translate pilot group findings into tailored communication messages Support product/service/package testing and handling UAT requirements prior to launch Handle UAT's stock including handsets, SIMs, Top-up cards, dealer EVC D. KEY PERFORMANCE INDICATORS Overall Revenue (Total rev - (MFS + B2B + FTTx + Wholesale) Customer Value Management Customer Base Churn Communication Automation E. WORKING RELATIONSHIPS & DECISION MAKING Interacts with: Internal: RA team, Legal Team, BI Team, Digital Team, M-pitesan Team, Sales Team and B2B(Supernet) Team External: IMI Team, Noika Team, NGBSS Team (CBS, CRM) Decision Making Small SMS Communications Blasts below 200K capacity F. EXPERIENCE AND QUALIFICATIONS Minimum Experience & Essential Knowledge 3 years' work experience in direct communications or similar role within telecoms industry Experience designing and executing SMS campaigns Proven ability to successfully convey messages in local language Demonstrated understanding of consumer analytics tools and primary/secondary market research frameworks Working proficiency in Microsoft Office applications (Word, Excel, PowerPoint) Common knowledge of digital technology, digital tools, telecoms industry trends Minimum Entry Qualifications Bachelor's degree in communications, marketing or similar field from a recognized university

Responsibilities

Responsible for developing, executing, and monitoring tailored SMS customer campaigns to drive revenue and prevent churn. The role involves analyzing delivery results, conducting product testing, and collaborating with internal teams to optimize customer engagement.