Campaign Content Writer (m/f/d)

at  myneva Group GmbH

YOUR MISSION

We’re looking for a Campaign Content Writer with experience in campaign development, copywriting, content marketing, digital media, and marketing. You will support marketing campaigns and SEO initiatives and create impactful copy for multiple channels. You will report to the CMO.

EXPERIENCE

• Knowledge of best practices for writing copy across different funnel stages
• Experience writing for the B2B tech space with a focus on demand generation
• Growth mindset with the talent to produce multiple options quickly and within specifications (i.e., word count, target audience, voice, style, etc.)
• Solid project management skills and experience with AI tools
• Ability to craft compelling editorial content, both long-form and short, and work in a fast-paced environment

QUALIFICATIONS AND SOFT SKILLS:

• Bachelor’s degree in communication or journalism
• Native German speaker and fluent in English
• Proficiency with Software tools - MS Word, HubSpot, Confluence, Jira, Canva
• 5+ years of experience as a content marketer and copywriter, supporting campaigns across multiple channels
• B2B experience a must plus experience in developing campaign assets
• Collaborative and positive spirit with a can-do attitude
• A strong attention to detail, able to self-edit for grammar, spelling, and punctuation under tight deadlines

• Drive engagement and conversion through compelling copy and content for both DACH and global campaigns
• Craft promotional copy for marketing assets, blogs, webinars, events, and more, including landing pages, emails, banners, paid search, ads, and social media posts
• Repurpose and create snackable content to grow engagement, including infographics, checklists, social posts and short videos
• Draft email cadences for the Campaign team supporting demand generation
• Write and edit copy for events and the website
• Work with subject matter experts and campaign managers to create the campaign content strategy and develop messaging to support content creation
• Produce compelling advertising copy, including headlines and calls to action, that communicates campaign offers and use case statements for specific audiences throughout the marketing funnel
• Collaborate closely with the Performance Marketing team, Campaign team, Website team and Sales team