Campaign Coordinator at Wesfarmers Health

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

12 Mar, 26

Salary

0.0

Posted On

12 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Digital Marketing, Email Campaign Coordination, Campaign Execution, Marketing Automation, A/B Testing, Customer Segmentation, Personalization Techniques, Commercial Acumen, Customer Engagement, Omnichannel Experience, Collaboration Skills

Industry

Retail Health and Personal Care Products

Description

At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians. Our portfolio includes well-known names like Priceline, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica. About us: What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness. Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations. What you’ll do: We're looking for a passionate Campaign Coordinator to join our Loyalty & eCommerce Team on a 12-month fixed-term contract, following a secondment opportunity internally. In this role, you will be responsible for building and developing campaigns for Priceline’s Sister Club Loyalty Program. You will work closely with campaign leads to ensure seamless execution of campaigns across various customer channels, including email, SMS, and Web Push. Leveraging our Marketing Automation platform, you will recommend campaign segmentation and audiences, implement A/B tests, and explore campaign personalisation opportunities to drive increased revenue and deliver a tailored customer experience. In addition, you will provide insights on campaign performance and implement strategies to improve engagement and conversion for future campaigns. If you have experience in using marketing automation tools such as Braze, Emarsys, Klaviyo or similar, with hands-on ability to build and maintain automated lifecycle journeys from onboarding through to retention and re-engagement, this role is perfect for you! What you’ll bring: Proven experience in CRM, Digital Marketing, and Email Campaign Coordination, preferably within Retail or Health industries. Proven ability to develop and execute targeted CRM campaigns across multiple channels, including Email, SMS, and Web/Push Notifications. Experience building campaigns in Marketing Automation platforms, such as Braze. Strong cross-functional collaboration skills, working effectively with internal and external stakeholders. Exposure to A/B Testing, customer segmentation, and Personalization techniques highly regarded. Excellent commercial acumen, with the ability to make data-driven recommendations for improvements and changes. Passion for customer engagement and delivering an enhanced omnichannel customer experience. Relevant tertiary qualification in Business, Marketing, IT or similar (preferred) Why us? Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics. Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group. Novated leasing options Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year Beautiful outdoor terrace for work and recreation. Food, coffee and health & wellbeing facilities onsite including a landlord operated gym Dedicated end of trip facilities (cycle racks, showers, lockers). Aboriginal and Torres Strait Islander Applicants Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.

Responsibilities

The Campaign Coordinator will build and develop campaigns for Priceline’s Sister Club Loyalty Program, ensuring seamless execution across various customer channels. They will also provide insights on campaign performance and implement strategies to improve engagement and conversion.