Campaign Initiative Lead

at  ANZ Banking Group

Req ID: 74291
Department: AR Marketing Go To Market
Division: Australia Retail
Location: Melbourne
About Us
At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Campaign Initiative Lead, you will be responsible for campaign development from brief through to launch including creative/media agency engagement and ongoing campaign performance reporting and optimisation.
You will will also act as the key point of contact for Tribes / own a capability area e.g., social medial, media or creative. This will include ensuring quality and building capability across the function as people managers for their respective chapters.
This role will involve interaction with the following stakeholder groups:
Product Marketing,
Agency Partners,
Go to market team,
Market research and Insights,
Data
Internal Communications team
Product tribes,
Head of Australia Marketing,
Studio 1 Lead
Strategy and Planning Lead & Manager
Well managed Lead
Head of Australia marketing
A high degree of stakeholder management skills along with influencing ability is required across these stakeholder groups to direct prioritisation of GTM activity.
Role Type: 4-month Secondment/Fixed Term Contract
Role Location: Melbourne VIC
What will your day look like?
As a Campaign Initiative Lead, you will have the opportunity to:
Own delivery and quality assurance for Chapter area
Own the GTM planning and coordination of activities - including driving change, innovation transformation in how we drive cut through with customers i.e. experimentation, gamification, influencers etc.
Commercial creativity – ensuring all marketing GTM activity is linked to commercial growth targets
Campaign strategy and lead media/channel planning
Sales & service enablement
Develop complex multi-channel end-to-end campaign and initiatives strategies and campaign production
Act as marketing services expert across social, media, content, creative and production, responsible for the end-to-end delivery of complex campaigns
Oversee campaign asset production to support campaign delivery
Timely and successful execution of partnership initiatives across key verticals to maximise customer outcomes and commercial value
Ability to understand how to develop always-on content driven by analytics and data, dynamically curated, and augmented by AI tools (driven by Personalisation Tribe)
Customer experience that is data driven and personalised, leveraging unified customer data across all interactions to allow for purposeful communications/campaigns/initiatives
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Marketing Strategy: Ability to make organisational decisions on “where to play and how to win” – which specifies goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes. It consists of analysing key learnings, findings and implications to inform future strategies.
Go to Market planning: Ability to make specific choices and course of action developed by each team / function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets.
Creative Development: Ability to apply knowledge within creative development which optimises the development and effectiveness of creative assets and overall delivery of creative led customer and commercial outcomes.
Media Development: Ability to apply knowledge within media which maximises media execution, innovation and delivery of media led customer and commercial outcomes. It requires an understanding of the comms context and strategy to inform the media approach and implementation.
Channel Marketing: Ability to apply deep specialist knowledge within ANZ B2B and B2C channels which maximises overall channel execution and innovation and delivery of channel led customer and commercial outcomes. It requires expertise in channel knowledge (when and why), how to effectively use in activations - leveraging success principles and previous learnings to ensure the activation is executed with excellence and the optimal ROI is realised.
Agency Management: Ability to partner with B2B and B2C agencies to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes. In addition, effectively managing budget to optimise working models
Opportunity Scoping: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes.
Strategic Prioritisation: Ability to review a range of Business Case scoped initiatives; and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit.
Proposition Development: Ability to translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes.
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you’ll be doing meaningful work that will shape a world where people and communities thrive.
But it’s not just our customers who’ll feel your impact. you’ll feel it too. Because at ANZ, you’ll have the resources, opportunities, and support you need to take the next big step in your career.
We’re a diverse bunch at ANZ in different roles, different locations, doing different things. That’s why we have a range of flexible working arrangements, so our people can ‘make work, work for them’. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ, you’ll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That’s because we’re committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
. You can apply for this role by visiting ANZ Careers and searching for reference number 74291.
Job Posting End Date
28 August, 11.59pm, (Melbourne Australia

Please refer the Job description for details