Campaign Lead at Evolucion Innovations Inc

Seattle, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

01 May, 26

Salary

80000.0

Posted On

31 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Email Marketing, SMS Marketing, Digital Marketing, Segmentation, Data Analysis, Campaign Management, Quality Assurance, Collaboration, Creativity, Storytelling, Automation, AI Tools, Personalization, Attention to Detail, Communication

Industry

Retail

Description

Description evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together. The Job The Campaign Lead is a core member of evo’s CRM team - owning the development and evolution of all batch email and SMS communications. This role is responsible for crafting a cohesive, connective communication framework across product categories, store regions, seasonal stories, and evo's ecosystems - ensuring messaging is strategically aligned to target segments and key audience cohorts to drive retention objectives and performance metrics. This person brings together strategy, storytelling, segmentation, and technology to deliver high-performing communications that deepen customer engagement, elevate evo’s loyalty program, ecosystem awareness, and drive incremental revenue. This role is expected to implement tools like creative plugins, dynamic product feeds, AI products, modular templates, and automated systems to dramatically reduce manual lift- shifting the CRM function toward more strategic, insight-driven work. This is an ideal role for someone who blends creative intuition, data-driven thinking, and operational excellence, and who gets excited about evolving how a modern retail/outdoor brand communicates across channels. The Perks 100% paid health dental and vision Paid vacation time*, sick leave, 40 hours volunteer paid time off Paid parental leave for birthing & non birthing parents Retail quarterly bonus program, profit share program* and long-term compensation program 401k matching Employee discount and access to pro deals on most the products we sell NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season Bike finance program and bike stipend Time together outside, volunteer activities, community events, ride days and annual retreat Flexible work schedules, remote work for eligible roles, and dog friendly offices Career pathing, leadership development, network development, training and performance feedback Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time. The Opportunity Campaign Strategy + Planning Lead strategy for all batch (campaign) email and SMS communications, ensuring alignment with seasonal priorities, merchandising moments, brand stories, key segments, and loyalty strategy. Define and refine cadence, versioning strategy, segmentation plans, targeting logic, and connective storytelling across evo’s ecosystem (ecommerce, stores, Trips, Hotel, rentals, service, vertical brands). Overhaul and maintain the email calendar to ensure coherent, layered messaging across categories, seasons, regions, and customer cohorts. Collaborate closely with Brand, Merchandising, Retail, Events, and Creative teams to brief in all messages and ensure campaigns support top priorities and retention goals. Develop messaging strategies that increase awareness, understanding, and usage of the loyalty program through personalized placements, dynamic content, and behavioral triggers. Execution & Workflow Optimization Build, QA, and deploy campaigns using plugins, templates, dynamic product blocks, automation and AI-assisted workflows to streamline production. Maintain a highly efficient, repeatable campaign build process, continually identifying opportunities to optimize speed-to-market, reduce manual steps, and apply AI tools to accelerate execution. Ensure campaigns follow best practices for inbox placement, deliverability, segmentation governance, and file health. Collaborate with CRM Manager & Brand Managers to inform email deliverables and ensure timely creative reviews. Quality Assurance & Experience Standards Own QA workflows ensuring content accuracy, segmentation integrity, accessibility, and rendering across all devices and email clients. Ensure all communications meet evo’s standards for: ADA compliance Mobile-first readability Dark-mode resiliency Responsive layout Brand voice and design consistency Testing, Insights & Optimization Build and maintain a data-backed A/B testing roadmap across: Subject lines & preview text Cadence & timing Creative layouts Dynamic content & product logic Segmentation & versioning Mobile UX & CTA placements Analyze campaign and test performance, distilling insights that elevate engagement, loyalty behaviors, and conversion across channels. Regularly share insights and recommendations with CRM leadership, Creative, Brand, Merchandising, and broader cross-functional partners to influence optimization strategies. Requirements The Must Haves 2-3 years in CRM, email/SMS marketing, digital marketing, or lifecycle communications - ideally in ecommerce, retail, or a segment-driven consumer brand. Hands-on experience with ESP, including segmentation, template building, QA, dynamic blocks, and analytics. Familiarity with collaborative design environments; working knowledge of Figma is strongly preferred. Comfort working with AI-enabled tools to streamline workflows, enhance personalization, improve build efficiency, and support testing or optimization. Strong understanding of segmentation logic, personalization strategies, merchandising storytelling, and data-informed decision-making. Proven ability to manage complex send calendars and juggle multiple, multi-version campaigns. High attention to detail - especially in QA, copy accuracy, segmentation integrity, and template consistency. Analytical, curious mindset with the ability to translate data into actionable optimizations. Strong communication and collaboration skills across Creative, Merchandising, Brand, Retail, and Data teams. Nice to have: Basic coding knowledge (HTML/CSS) to support email template troubleshooting, dynamic content setup, and ESP builds. Embodies, honors, and lives our core values: The Great 8 At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build. While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply! evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law. The base wage for this role ranges from $72,000.00/yr - $80,000.00/yr. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role. At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.

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Responsibilities

The Campaign Lead will develop and manage all batch email and SMS communications, ensuring alignment with seasonal priorities and brand stories. This role will also optimize workflows and implement tools to enhance campaign efficiency and effectiveness.