Campaign Manager II

at  BioRad Laboratories Inc

Join the Life Science Outbound Marketing team as a Campaign Manager and play a key role in executing global campaigns within the Life Science Group. In this position, you’ll be responsible for developing comprehensive campaign strategies, including channel selection, audience targeting and messaging to achieve objectives.
Your day-to-day tasks will involve overseeing and optimizing ongoing campaigns, managing deadlines, and planning for future campaigns. Additionally, you’ll closely monitor campaign performance metrics such as website traffic, lead generation, and revenue, making timely adjustments to optimize outcomes.
Strategic planning for upcoming campaigns will be a significant aspect of your role. This will involve collaborating with product teams and stakeholders to gain insights into market trends, competitor activity, and customer preferences, enabling you to develop tactical end to end campaign plans.
You’ll also be involved in designing new campaigns, overseeing the creation of content including advertisements, email, and landing pages. You will work with a cross functional teams to develop well-crafted customer message maps and you’ll ensure that all content remains accurate, engaging, and aligned with customer journey and campaign goals.
If you’re interested in contributing to impactful marketing programs in the Life Science sector, we invite you to join our team.

Please refer the Job description for details