JOB DESCRIPTION

Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities

QUALIFICATIONS

• 5+ years in B2B marketing, campaign management, or demand generation—experience in tech preferred.
• Proven success in planning and executing integrated campaigns across multiple digital channels.
• Strong project management skills with an ability to manage multiple priorities and deadlines.
• Exceptional communication and editorial skills with a strong command of English—both written and verbal.
• Analytical mindset with experience using data to track KPIs, extract insights, and optimize performance.
• Experience with marketing automation (e.g., Eloqua), CRM systems (e.g., Salesforce or Oracle), and marketing analytics platforms (e.g., Domo).
• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Comfortable in a fast-paced environment and energized by high expectations.
  Careers Privacy Statement*Keysight is an Equal Opportunity Employer.

ROLE OVERVIEW

We’re seeking a bold, data-driven Campaign Manager who thrives on turning strategy into action. In this dynamic role, you will lead the planning and execution of integrated marketing campaigns that grab attention, change perceptions, and deliver measurable business results. You’ll work closely with product marketing, regional marketing, digital execution, and creative teams to create programs that connect with technical audiences and generate meaningful, measurable engagement and pipeline.
If you’re passionate about performance, love creating a well-structured plan, and know how to motivate cross-functional teams around a common goal, this role is for you.

KEY RESPONSIBILITIES

• Develop integrated go-to-market campaigns and manage the entire campaign lifecycle, from collaborating on intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis.
• Orchestrate multi-channel execution, working across digital, email, web, content, and webinars.
• Manage timelines and schedules for deliverables.
• Possess exceptional communication and influencing skills, with the ability to unite and lead cross-functional teams toward a common goal.
• Drive data-driven decisions with expertise in marketing analytics, reporting, and using data to plan, optimize, and prove success.
• Communicate campaign impacts to key stakeholders and senior leadership with clarity and confidence.
• Drive continuous improvement, conducting post-campaign reviews and integrating learnings into future efforts.
• Manage budgets and resources effectively, providing accurate forecasts and spend updates.