Campaign Manager - Martech at Colonial First State
Sydney, New South Wales, Australia -
Full Time


Start Date

Immediate

Expiry Date

28 Nov, 25

Salary

0.0

Posted On

28 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Adobe Analytics, Digital Channels

Industry

Marketing/Advertising/Sales

Description

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

YOUR CAPABILITY AND EXPERIENCE

  • Deep experience in marketing technology, digital campaign delivery, or customer journey orchestration.
  • Hands-on expertise with Adobe Experience Cloud tools (Adobe Journey Optimizer, Adobe Experience Platform, Customer Journey Analytics, Real Time-CDP, Adobe Target, and Adobe Analytics) with a strong grasp of omni-channel orchestration and segmentation deployment.
  • Proven ability to configure and optimise journeys, triggers, and personalisation strategies across digital channels.
  • Solid understanding of customer data platforms, unified profiles, and behavioural targeting.
  • Experience in Agile environments, working within cross-functional squads to deliver iterative improvements

How To Apply:

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Responsibilities
  • Establish and maintain campaign governance frameworks across the Customer Office, including SLAs, QA checklists, and briefing templates for cross channel campaign execution.
  • Configure and manage Adobe Journey Optimizer (AJO) campaigns, journeys, and triggers across multiple channels (email, sms, web, app etc).
  • Collaborate with product owners to translate strategic goals into actionable campaign requirements and backlog items.
  • Support journey orchestration and segmentation using AJO and Adobe Experience Platform (AEP), ensuring alignment with data and audience strategies.
  • Enable campaign teams by documenting and promoting best practices for personalisation, targeting, and real-time messaging.
  • Conduct A/B and multivariate testing, monitor performance, and provide insights using Customer Journey Analytics.
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