WHAT WE’RE LOOKING FOR

We need outstanding specialists in design, content production, digital strategies, marketing and partnerships, who have a high level of digital expertise and will put audiences at the heart of everything they do. We’re seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care passionately about delivering outstanding communication for the public.
We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you’re passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.

JOB DESCRIPTION OVERVIEW

As a Campaigns Officer in the New Media Unit, you will support the Campaigns team in executing paid digital media strategies that support the government’s long-term goals of increasing public understanding, trust, and confidence in UK government activities. You will work closely with government departments and 10 Downing Street to create, implement, and manage targeted paid digital marketing campaigns that deliver impactful messages to UK citizens.

SKILLS/EXPERIENCE REQUIRED - DESIRABLE

• Proven experience in supporting and optimising paid-for marketing and media campaigns across digital platforms.
• Good knowledge of digital advertising channels, including social media, search, display, and programmatic, and a good understanding of audience targeting.
• Demonstrate analytical skills with experience in using data to measure campaign effectiveness and refine strategies.
• Proficiency in analytics tools (e.g., Google Analytics, social media ad platforms) to monitor performance and ROI.
• Experience in managing media budgets, balancing campaign goals with cost-efficiency.
• Excellent communication skills, with experience working collaboratively across teams and building relationships with stakeholders.
• Ability to align paid media tactics with broader communication goals and provide informed recommendations.
• Familiarity with audience segmentation and demographic targeting.
• Background in marketing, advertising, or media planning.
• Experience in public sector communications.

TECHNICAL SKILLS

We’ll assess you against these technical skills during the selection process:

• Statement
• Presentation

We only ask for evidence of these technical skills on your application form:

• Statement

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Supporting the development and execution of paid media campaigns aligned with government objectives to increase understanding and public trust.
• Providing support in the management of campaigns across digital channels such as social media, search, display, and programmatic, optimising for reach, engagement, and cost-efficiency.
• Working closely and effectively with departments and 10 Downing Street to ensure paid media efforts align with broader government communication strategies.
• Providing advice on paid media to departments, offering guidance on effective audience targeting, media channel selection, and campaign tactics.
• Monitoring and analysing campaign performance data, using insights proactively to optimise reach and engagement.
• Reporting campaign outcomes to stakeholders, identifying areas for improvement, and providing recommendations for future campaigns.
• Support the day-to-day management of campaign budgets to maximise impact and efficiency, providing recommendations on how to adjust allocations as needed based on performance. Providing regular budget reporting to the NMU Campaign Manager and NMU Strategic Operations Manager.
• Staying current on digital media trends and innovations, applying new techniques to enhance campaign effectiveness; being a knowledge holder for the team and proactively sharing this knowledge.
• Exploring emerging advertising platforms and targeting methods to reach diverse and relevant audiences; providing learning and recommendations to the team.

Your application for this role you will need to submit

• CV - outlining you career history
• 250 Personal Statement
• Statement - 250 words describing your personal view on the main features of an effective digital communications campaig