Campaign Marketing Officer at Diaceutics

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

0.0

Posted On

10 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Development, Market Research, Competitor Analysis, Omnichannel Marketing, Brand Marketing, Digital Marketing, SEO, Email Marketing, Social Media, Sales Enablement, Graphic Design, Communication Skills, Project Management, Analytical Skills, Collaboration, Creativity

Industry

Pharmaceutical Manufacturing

Description

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®. DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories. Role Summary The global marketing team is expanding, and we are seeking a creative, proactive, and detail-oriented Campaign Marketing Officer to support the development and execution of strategic marketing campaigns. This role will contribute to increasing brand awareness and driving revenue growth through the creation and activation of corporate and product marketing initiatives. The successful candidate will assist in campaign planning, market and competitor analysis, and the development of omnichannel marketing materials. Reporting to the Senior Director of Brand Strategy, this role requires strong communication skills, organizational ability, and a collaborative mindset. Duties and Responsibilities Lead or co-lead the development of market research initiatives in collaboration with the Senior Director of Brand Strategy to understand the needs and preferences of pharma and biotech audiences. Perform competitor analysis to identify where key customer personas seek industry content, product information, and news. Monitor competitive positioning and offerings to inform impactful campaign strategy. Own the development of marketing campaign positioning and messaging frameworks, ensuring alignment with strategic objectives and overseeing their execution. Lead the creation and oversee the execution of omnichannel marketing materials and sales enablement resources, including product and corporate content, websites, advertisements, white papers, social media, newsletters, and emails. Drive campaign development from concept through to execution, ensuring timely delivery and measurable impact across product and corporate brand initiatives. Track and report on the effectiveness of marketing activities, sharing insights and learnings to enhance performance. Optimise the execution of omnichannel campaigns leveraging SEO, social media, email marketing, inbound strategies, and events to drive customer acquisition. Ensure campaign workflows maintain quality, consistency, and adherence to brand guidelines and compliance standards. Assist in planning and executing targeted events to promote products, corporate brand, capabilities, and thought leadership. Explore and evaluate third-party advertising and promotional partnership opportunities. Create promotional materials including social media copy, graphics, email promotions, and internal communications. Key Competencies Required People Skills: Ability to collaborate with internal team members, agencies, and the Marketing Team. Strong interpersonal and communication skills are essential. Customer Service & External Impact: While direct contact with external stakeholders may be occasional, the role involves conducting market research and competitor analysis, and creating market-facing materials for Diaceutics products and corporate brand. Decision-Making: Capable of making informed decisions in support of campaign development and execution. Demonstrates sound judgment and autonomy in decision-making, with accountability for campaign outcomes and alignment with brand strategy, ensuring alignment with strategic objectives and brand standards. Initiative and Independence: Proactively identifies opportunities for innovation and process improvement, taking ownership of initiatives with minimal supervision. Willingness to learn and adapt, with a focus on personal and team development through open communication. Knowledge and Specialist Skills Education: Degree-level qualification in Digital Marketing. Experience: Minimum 4 years of progressive experience in marketing, with at least 2 years in a leadership or strategic campaign role, preferably within life sciences or healthcare Technical Skills: In-depth knowledge of brand marketing, digital marketing techniques and analytical skills. Experience in at least two of the following: Launch campaign creation for a product or brand Deployment of an omnichannel campaign which supports a product or brand Shaping campaigns to develop new sales leads. Designing and managing webpages. Desirable Experiences Working knowledge of Pardot or marketing automation software. Working knowledge of Google Analytics. Graphic design. Software Proficiency: Proficient in Microsoft Office Suite, especially Excel and PowerPoint. Excellent attention to detail, spelling, grammar, and proofreading. Strong communication skills in oral, written, and visual presentations. Industry Experience (Preferred but not essential): Pharma / Laboratory / Diagnostic industry. SaaS Product Marketing environment. Life at Diaceutics Culture is a powerful driver of Diaceutics’ success and growth. Our culture is an outcome of our ‘One Diaceutics’ Behaviors. These behaviors set out a promise and an expectation of what it means to work at – and with – Diaceutics. We exist because we Care Deeply about our patients and customers. To Be Bold, we pioneer, we innovate, and we think big. We take responsibility, and we are driven and determined to Make an Impact. We prioritize collective success and when we win, we Succeed Together. We are excited by change and driven by progress. We Don’t Stand Still. We are a multi-cultural, diverse team spanning 16 countries around the world. All of our employees work remotely or in a hybrid model, collaborating together as a global community. We hire smart, fun people who care about our mission and about each other. Some interesting points about us: · Training and development opportunities · Remote, Virtual Working and Hybrid Working based on location to offices · Flexible Working incl. Flex Day Program · Share Incentive Plan · Increase of Annual Leave with tenure · Pension · Healthcare (including Vision and Dental) and Additional Benefits · Life Insurance · Group Income Protection · Enhanced Maternity and Sick Pay Provisions · Robust Performance Management Framework and Individual Growth Plan · Attractive Staff Referral Scheme · Dedication to a positive working culture with regular health and wellbeing activities and an annual company get-together We are an equal opportunities employer and welcome applications from all suitably qualified persons. Please see link below to our Candidate Privacy Statement - https://www.diaceutics.com/privacy-statement

Responsibilities

The Campaign Marketing Officer will lead the development and execution of strategic marketing campaigns to increase brand awareness and drive revenue growth. This includes market research, competitor analysis, and the creation of omnichannel marketing materials.