Campaign Operations Analyst at IQVIA. - Turkey

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

07 Jan, 26

Salary

0.0

Posted On

09 Oct, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Advertising, Campaign Management, Data Analysis, Excel, Communication, Problem-Solving, Ad Operations, Marketing, CRM Systems, Marketing Automation, Healthcare Technology, Performance Metrics, Budget Management, Reporting, Optimization, Standardization, Automation

Industry

Hospitals and Health Care

Description

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. The Campaign Operations Team supports internal and external stakeholders using the IQVIA Media Operating System (IMOS) which is a healthcare marketing and analytics platform, powering some of the largest pharmaceutical brands and media agencies in the US. About the job Manage the setup of digital advertising campaigns in IQVIA’s advertising technology platform which is called the ‘IQVIA Media Operating System (IMOS)’ Ensure digital advertising campaigns are quality checked, both new and change orders Conduct campaign budget quality checks Monitor campaign performance and optimize campaigns to achieve the best return on investment (ROI) while ensuring targets are met Routinely generate and analyze reports on campaign performance metrics to present findings to the IQVIA Digital Platform Services Team (internal stakeholders, client facing) Create comprehensive reports for clients and update them periodically (Weekly, Biweekly) Streamline operations using standardization and semi-automations wherever possible Support Platform Services Team on ad-hoc projects Qualifications A degree in Marketing, Business, Communications, or a related field is preferred A minimum of 1+ years of experience in ad operations, digital marketing, or a similar role is required Strong understanding of digital advertising technologies and platforms (i.e. ad serving platforms and/or demand side platforms like Xandr and Trade Desk) Proficient Excel and analytical skills Ability to analyze data and make data-driven decisions Excellent communication and interpersonal skills Detail-oriented with strong problem-solving abilities Preferred Experience with customer relationship management (CRM) systems and marketing automation tools (i.e. Salesforce) is a plus Familiarity with data transformation tools like Alteryx is a plus Work Hours - 4:30 pm to 1:30 am IST IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide. To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.

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Responsibilities

Manage the setup and quality checks of digital advertising campaigns in IQVIA’s advertising technology platform. Monitor campaign performance, optimize for ROI, and generate reports for internal and client-facing stakeholders.