Campaign Planning Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh at Al Futtaim Private Company LLC

, , Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

25 Jul, 26

Salary

0.0

Posted On

26 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Planning, Automotive Retail, Market Analysis, Commercial Strategy, Stakeholder Management, Data Analytics, Project Management, Pricing Strategy, Sales Operations, Digital Marketing, CRM, Inventory Management, Business Case Development, Performance Reporting, Executive Presentation, OEM Relations

Industry

Real Estate

Description

Job Requisition ID: 177751 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day OVERVIEW OF THE ROLE The Campaign Planning Manager owns the end-to-end design, execution, and commercial performance of tactical sales and marketing campaigns across Al-Futtaim Automotive's brand portfolio in the Kingdom. Sitting at the intersection of Product, Pricing, Sales Operations, and Marketing, the role converts market intelligence and stock realities into campaigns that protect margin, accelerate stock turn, and strengthen competitive positioning in a highly contested KSA automotive market. This is a commercially accountable role with direct visibility to Brand General Managers and Senior Leadership. Success is measured in volume delivery, profitability, ROI per campaign, and the quality of decision-making support provided to the business. WHAT YOU WILL DO Campaign Strategy & Execution Build and deliver the quarterly tactical campaign calendar aligned to volume, profit, market share, and stock-aging objectives. Design both proactive (lifecycle, seasonal, model-launch) and reactive (competitor-led, demand-shift) campaigns. Translate stock position, model mix, and aging inventory into campaign mechanics that protect gross margin. Partner with Brand General Managers to secure alignment on offer structure, target segments, and execution timelines. Govern campaign briefs from concept to retail activation across showroom, digital, and CRM channels. Commercial & Market Analysis Monitor competitor pricing, offers, finance promotions, and trade-in programs across the KSA market on a rolling basis. Build data-driven campaign business cases with clear assumptions on volume uplift, margin impact, and breakeven. Identify white-space opportunities in segments, customer profiles, and channels to drive incremental demand. Translate market intelligence into early-warning signals for Sales and Pricing leadership. Performance & Optimization Track live campaign performance against committed KPIs: enquiries, conversion rate, units sold, revenue, gross profit, and ROI. Conduct mid-flight reviews and recommend rapid corrective actions on underperforming campaigns. Lead post-campaign reviews with clear lessons learned, ROI analysis, and recommendations for future cycles. Build and maintain a structured performance scorecard accessible to brand and commercial leadership. Cross-Functional Collaboration Work hand-in-hand with Product & Pricing, Sales Operations, Marketing, Digital, and Aftersales to ensure consistency across the funnel. Align campaign messaging, finance offers, and trade-in programs across showroom, online, and CRM touchpoints. Coordinate with the Network and Retail Operations teams to ensure dealer readiness and execution discipline. Stakeholder Management & Reporting Present campaign plans, performance dashboards, and corrective recommendations to senior leadership and OEM principals where required. Support monthly business reviews with sharp commercial commentary on campaign contribution. Manage OEM marketing fund utilization, claims, and reporting in line with principal guidelines. REQUIRED SKILLS TO BE SUCCESSFUL Strong commercial and analytical mindset with the ability to link campaign mechanics to P&L outcomes. Deep understanding of automotive retail dynamics — pricing, promotions, finance offers, and stock management. Proven ability to manage senior stakeholders, including Brand GMs, OEM partners, and Sales leadership. Comfortable handling large data sets and converting them into clear, actionable insights. Sharp commercial storytelling and executive-level presentation ability. Strong project management discipline — ability to run multiple parallel campaigns without slippage. High ownership, decisiveness, and bias for action in a fast-moving market. WHAT QUALIFIES YOU FOR THE ROLE Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline; MBA is an advantage. 8–10 years of experience in automotive marketing, campaign planning, product planning, or commercial roles. Prior experience with an OEM, national distributor, or large dealer group is strongly preferred. GCC market experience is mandatory; direct KSA market experience is a strong advantage. Hands-on experience with reporting and analytics tools (Excel advanced, Power BI, Tableau, or SAP/Oracle dashboards). Working knowledge of CRM, DMS, and digital marketing platforms in an automotive context. About Al-Futtaim Automotive A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment. What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

Responsibilities

The Campaign Planning Manager is responsible for the end-to-end design and execution of tactical sales and marketing campaigns to drive volume and profitability. They must analyze market intelligence and stock data to create effective campaigns while collaborating across sales, marketing, and product teams.