Campaign Strategist - Health Plan at UPMC

Pittsburgh, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Mar, 26

Salary

0.0

Posted On

06 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Planning, Marketing Strategy, Data Analysis, Creative Briefs, Collaboration, Healthcare Knowledge, Communication Skills, Project Management, Digital Marketing, Engagement Strategies, Retention Strategies, Acquisition Strategies, Brand Awareness, Analytics, Teamwork, Results Orientation

Industry

Hospitals and Health Care

Description

Are you passionate about creating marketing campaigns that truly make a difference? As a Campaign Strategist, you’ll be at the heart of planning and executing integrated campaigns that drive sales, boost retention, and elevate the experience for our members and providers—all while strengthening our brand. In this role, you’ll collaborate with talented colleagues across marketing & communications, health & productivity, third-party affiliates, and other business lines to bring bold ideas to life. From acquisition and retention to education and engagement, you’ll design campaigns that connect with members, employers, providers, and brokers in meaningful ways. Your work will help new members feel welcome, educate providers on benefit designs, encourage healthy behaviors, and close gaps in care—all while leveraging innovative tools and technologies. If you love blending creativity with data-driven insights, this is your chance to make an impact. What You’ll Do Lead the charge: Assist in the development and execution of strategic campaign plans that drive, engagement, retention, and acquisition —and support revenue goals. Turn insights into action: Use analytics to refine strategies, maximize ROI, and recommend improvements. Own the process: Build and manage campaign calendars, coordinate deadlines, and ensure smooth collaboration across creative, writing, and governance teams. Craft compelling briefs: Translate strategy into clear, actionable creative briefs for internal teams and external partners. Think big, act smart: Identify the right channels and tactics to boost member engagement and brand awareness. Collaborate and innovate: Work with internal and external teams and vendors to deliver impactful marketing collateral and digital communications. Why You’ll Love This Role You’ll help shape campaigns from concept to execution. You’ll work with a dynamic team that values creativity, collaboration, and results. You’ll make a real impact on member and provider experiences—and help drive business success Bachelor's degree in marketing, public relations, business or related field. 3 - 5 years of marketing, marketing communications or public relations experience Excellent verbal and written communication skills. Knowledge of healthcare market. Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget. Proven experience and demonstrable results in execution and measuring marketing campaigns. Ability to build consensus among various internal and works well as team member. Ability to work independently with minimal direction. Online/social marketing knowledge. Licensure, Certifications, and Clearances: UPMC is an Equal Opportunity Employer/Disability/Veteran

Responsibilities

The Campaign Strategist will lead the development and execution of strategic campaign plans to drive engagement, retention, and acquisition. They will collaborate with various teams to create impactful marketing collateral and digital communications.