ABOUT THE ROLE

A senior position within the Channel Marketing team, this role is as much about how you lead as what you’ve done. You’ll bring solid experience in strategic campaigns and content within a professional services environment—but it’s your confidence, charisma, and collaborative style that make you stand out from the crowd. Naturally curious and tuned into the business agenda, you’re comfortable communicating complexity, keeping projects on track and energising those around you to deliver outstanding work, together.
You will work closely with two Channel Marketing Lead peers and directly manage two managers.

KEY RESPONSIBILITIES

Partner with the Head of Channel Marketing to shape and drive the firm’s issue-led campaign strategy and bold content programme. You’ll bring creative thinking to the table, turning strategic priorities into campaigns that deliver real impact. Monitor, measure and optimise performance through smart KPIs to ensure activities deliver strong ROI and continuously improve.

Lead the creation and rollout of flagship campaigns, ensuring they connect across sectors, service lines and regions for maximum reach and resonance.

• Shape best-in-class campaign practices by developing campaign guidelines and processes that ensure every initiative is aligned, consistent and impactful.
• Co-ordinate teams of internal and external agencies, such as designers, researchers, copywriters, and guide them to deliver work that hits the mark.

Lead a bold, strategic content programme that elevates the Forvis Mazars brand, supports business priorities and opens doors for client engagement.

• Champion quality and consistency through sound governance, keeping our content sharp, creative and aligned with our standards.
• Establish a smooth process for sharing content across Channel Marketing,and collaborating across the wider team.
• Oversee the production and publication of our firmwide newsletters.
• Keep our digital presence fresh, ensuring content is current, relevant and resonates with our audiences.

Bring the firm’s experience to life by leading our case study programme, overseeing development of written and video client stories according to schedule.
Co-ordinate strategic support for service lines, acting as CRL for agreed ‘SL Squads’, ensuring integration with key campaigns and overseeing agreed, baseline support. Troubleshoot ad-hoc requests with SL leads, when necessary.
Inspire, manage and coach direct reports.
Lead by example and actively support the continued development and success of the wider Channel Marketing team. Help to position the Channel Marketing team as professional advisors by ensuring internal comms are effective, ad-hoc requests are fielded as appropriate and support is of the highest quality.