YOU’RE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOUR TIME WILL BE FILLED WITH…

Key Account Management: 40% of your time

• Own the customer relationship with designated key retail accounts
• Develop and execute joint business plans and annual customer strategies aligned with brand and revenue objectives.
• Deliver volume, revenue, and trade spend targets for managed accounts.
• Collaborate with cross-functional teams (Marketing, Supply Chain, Finance) to ensure full alignment and delivery of account plans.
• Lead development of customer-specific sell-in materials and innovation launches.
• Provide timely reporting on account performance, promotional ROI, and post-event analytics.

Broker Management: 40% of your time

• Lead, coach, and manage regional broker partners to ensure effective in-market execution and delivery of sales targets.
• Set clear expectations, KPIs, and performance tracking routines with brokers.
• Ensure alignment between broker efforts and national sales strategy, including pricing, trade spend, and in-store execution.
• Conduct regular market visits and business reviews with broker teams.

Sales Planning & Analytics: 20% of your time

• Partner with the National Sales Manager to build annual sales forecasts and promotional calendars.
• Utilize data platforms such as AC Nielsen, Numerator, and customer POS to identify insights and inform sales strategies.
• Manage trade spend budgets in Exceedra (or other TPM tools), ensuring efficiency and financial discipline.
• Monitor customer margin, mix, and profitability and recommend corrective actions as needed.

THE ROLE YOU’RE INTERESTED IN…

The Canada FDM Sales Manager is responsible for driving revenue and profitable growth through the direct management of strategic retail accounts and oversight of assigned broker partners. This role focuses on achieving sales targets, optimizing trade investments, developing customer-specific strategies, and ensuring flawless execution in-store.
This position will be based remotely, and each remote employee comes to our Emeryville, California headquarters at least quarterly for various meetings, such as annual departmental team building and planning meetings, annual plan kick-off all-hands meeting, quarterly state-of-the-company updates, or other large cross-functional meetings.
The expected pay scale for this role is $120k to $130k CAD, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role. This is an Employer of Record employment agreement with the hiring partner Remote.

THE 5 CAPABILITIES OR MINDSETS MOST RELEVANT TO THIS ROLE:

• Be a builder by creating for the future
• Embody a strategic mindset
• Play to win—exceed stretch goals and have fun doing it along the way
• Connect courageously through empathetic, authentic personal connections with warmth and care
• Inspire and influence—build trusting, win-win relationships; motivate those whom you lead and peers

YOU WILL THRIVE HERE AND MAY JUST DO THE BEST WORK OF YOUR LIFE IF…

• You want to be an integral part of shaping an amazing work culture and being a culture-add
• You can be flexible in your approach and abandon past practices if they don’t make sense
• You like to get sh*t, I mean—stuff done
• You can do periods of focused, deep work on projects that drive the business forward