Work Location
Remote - Ontario
SNDL is seeking a dynamic and motivated Cannabis Retail Education Specialist to represent our cannabis product portfolio across government-operated retail stores in Eastern Canada. The ideal candidate is passionate about the cannabis industry, excels in client engagement, and can effectively deliver product education and drive brand awareness — all while ensuring strict compliance with provincial and federal regulations.
This role is ideal for a motivated and dynamic sales expert who can excel in a fast-paced, regulated industry. This individual will support retail partnerships, execute in-store activations, and contribute to commercial strategies. The position includes responsibilities at SQDC and New Brunswick head offices, along with attendance at industry conferences. Fluency in French is mandatory.
Internal Collaboration: Commercial – Provincial Sales, Retail Sales, New Product Development, Innovation, Marketing

SALES & EDUCATION

• Create and deliver engaging product presentations, demonstrations, and training sessions for retail staff.
• Educate store teams on SNDL’s product assortment, adhering to head office guidelines.
• Plan and execute branded in-store pop-up activations targeting consumers.
• Represent SNDL at conferences and industry events to promote our brands.
• Merchandize and refresh marketing materials in-store as needed.
• Monitor market trends and competitor activities to identify opportunities and threats.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Business, Marketing, or a related field (preferred).
• Proven sales experience — cannabis industry experience is a strong asset.

SKILLS & ABILITIES

• Bilingual: Fluent in French and English (mandatory)
• Strong customer service orientation with excellent interpersonal skills.
• Self-motivated, proactive, and results-oriented.
• Strong negotiation, communication, and relationship-building skills.
• Deep understanding of cannabis products and regulatory requirements.
• Growth mindset and openness to feedback and coaching.
• High sense of urgency and the ability to manage priorities in a fast-paced environment.
• Experience in category management is considered an asset.
• Proficient in Microsoft Office Suite and CRM systems.

OTHER REQUIREMENTS

• Valid driver’s license and access to reliable transportation.
• Ability and willingness to travel frequently (by car and air) across Eastern Canada.
• Flexible availability including evenings and weekends for client events and trade shows.
• Must be able to pass a background check.