Capabilities & Insights Senior Analyst – Consumer Insights at McKinsey Company
Atlanta, GA 30303, USA -
Full Time


Start Date

Immediate

Expiry Date

14 Aug, 25

Salary

0.0

Posted On

15 May, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Segmentation, Thinking Skills, Teams, Product Testing, Business Knowledge

Industry

Marketing/Advertising/Sales

Description

Do you want to work on complex and pressing challenges—the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you’ve come to the right place.

YOUR QUALIFICATIONS AND SKILLS

  • Bachelor’s degree required; master’s degree preferred
  • 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights; background at a market research agency or a research department at a consumer-oriented company preferred
  • Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc.
  • Superior analytical thinking skills with the ability to synthesize complex information and derive insights
  • Highly developed understanding of relevant content area (e.g. industry sector, functional topic)
  • Advanced business knowledge and ability to translate business objectives into research objectives
  • Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role
  • Solid problem-solving skills
  • Demonstrated ability to manage multiple projects and deliver results on time
  • Clear and precise communicator including excellent business writing skills
  • Comfortable working with statistical software packages
  • Ethnography background and one-on-one interviewing skills a plus
  • Highly organized, resourceful, and able to prioritize among competing demands
  • Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels
  • Ability to travel as needed
Responsibilities

Please refer the Job description for details

Loading...