JOB BRIEF

In this role, you will represent The Carlsberg Group, a globally recognized brewery, selling and merchandising its iconic beer brands across convenience, gas, and select retail outlets.
The Role: Carlsberg Retail Sales Representative - Toronto/Etobicoke Territory - Approx.35-37 HRS

POSITION SUMMARY:

Our client The Carlsberg Group, one of the world’s leading brewery companies, with a rich heritage dating back to 1847. Carlsberg is behind some of the most iconic beer brands globally, including Carlsberg, Tuborg, and Kronenbourg 1664. With a strong commitment to quality, sustainability, and innovation, the Group operates in over 100 markets and is driven by its purpose: Brewing for a Better Today and Tomorrow. Your role is to identify business development opportunities to drive sales within an assigned geographical territory.

YOUR EXPERIENCE:

• Ideally 1-3 years of territory sales and merchandising experience in CPG or at C&G
• Superior communication and presentation skills
• Amazing relationship building skills
• Strong selling skills
• Strong attention to detail
• Ability to influence/lead change
• Strong personal drive, positive attitude and excellent problem-solving skills are essential
• Aptitude for fast learning, careful strategic planning and ability to self-support with minimal supervision in a fast-paced environment

A few other things we’ll expect from you:

• The ability to lift and move up to 25 pounds
• Full access to a reliable vehicle
• High-speed internet with WiFi at home
• The ability to store some supplies at home and transport them in your vehicle
• Some overnight travel may be required in remote areas

THE PERFECT PERSON FOR THE ROLE:

You are a dynamic, motivated, self-starter with a passion for winning. You have top-notch communication, relationship-building and planning & organizational skills. You love being on the road, working independently. You take a consultative, insight-based approach to selling, effectively balancing your customers’ and our clients’ interests to drive mutually beneficial outcomes.

WHAT YOU’LL BE DOING EVERY DAY:

• Managing a territory of Convenience & Gas outlets, with the possibility of expanding to other retailers such as grocery, The Beer Store & LCBO accounts to drive sales and execution for the Carlsberg family of brands
• Represent Carlsberg brands in a professional manner by providing retail customers with the best service
• Work with your Manager to set territory goals based on company objectives and develop strategies to meet and/or established target by:
• Developing customer relations to become a trusted advisor
• Introducing new products and promotional events into the market
• Leveraging selling skills to solicit orders
• Closing distribution gaps by confirming correct shelf tags are present in compliance with account listing
• Ensuring supply availability through merchandising product and checking order / inventory status
• Negotiating space for and building displays to maximize points of interruption as well as confirming and correcting previously agreed display implementations
• Using sales tools provided to identify opportunities & gaps and determine action plan to drive sales, improve distribution, recognize underperforming categories, and increase overall profitability in your territory
• Recognizing and utilizing regional sales trends in order to maximize in-store performance
• Providing feedback and insight on retail conditions and/or issues as they are encountered
• Other duties as required

At Encore, we feel that no matter your background, what’s most important to your success and ours is the way you interact with others. Don’t get us wrong, if you have the right experience and skills, that’s great. So, if you’re thinking about working with Encore, it’s important that you know what we’ll expect from you:

• You believe in winning
• You bring passion and innovative thinking that will deliver results
• You believe that the words ‘work’ and ‘fun’ belong in the same sentenc