Category and Shopper Marketing Graduate

at  henkel

YOUR SKILLS

• You should graduate (before September 2025 and no more than two years prior) with a Bachelor’s, Master’s (or equivalent) degree in Business, Marketing, or a related field.
• Previous experience in a multinational FMCG company is an advantage.
• Passion for innovation, brands, and consumer behaviour.
• Strong analytical skills with the ability to interpret data and trends.
• Ability to work effectively in a diverse team and focus on achieving set objectives.
• Excellent interpersonal and communication skills, with the ability to liaise with various stakeholders.
• High energy level, learning agility, and a proactive attitude.
• Good command of MS Office.

• Work with iconic brands such as Sellotape, Pritt, Loctite, Solvite, UniBond, and No More Nails.
• Evaluate shopper insights and market data to develop a deep understanding of the market and shopper behaviours.
• Identify and articulate key shopper trends, growth drivers, and missions across various sales channels.
• Support new product development, including coordination of internal processes related to product set-up and display design.
• Utilize available shopper marketing techniques to meet business goals, driving growth and profitability.
• Collaborate cross-functionally with internal teams (Sales, Brand, Marketing) and external partners (agencies, customers).
• Monitor and analyse the impact of promotional activities, providing recommendations for future actions.
• Maintain activity plans across all channels to aid in planning and ensure clarity of promotional initiatives for all stakeholders.