Category & Consumer Insights Manager at Kinrise
Melbourne, Victoria, Australia -
Full Time


Start Date

Immediate

Expiry Date

11 May, 26

Salary

0.0

Posted On

10 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Category Development, Consumer Insights, Analytical Expertise, Commercial Acumen, Influencing Capability, Grocery Retail Experience, Category Growth Drivers, Quantitative Data, Qualitative Data, Power BI, Scan Data, Reporting Tools, Data Providers, Communication Skills, Autonomy, Collaboration

Industry

Food and Beverage Manufacturing

Description
Kinrise is a growing, privately owned powerhouse in Australian food manufacturing with some of Australia’s most loved and innovative brands. We describe ourselves as a ‘start up with scale’ and have a burning ambition to grow our business. Formed in 2018 the Kinrise portfolio covers Biscuits, Breakfast, Baking, Bakery, and Snackfood categories and has 40+ years making iconic Australian food, with a rich Australian heritage that’s grounded in family origins. Are you a commercially minded insights leader who knows how to turn data into growth? We’re looking for a Category & Consumer Insights Manager to unlock category opportunities, bring consumer and shopper insights to life, and influence decision‑making across a dynamic FMCG snacking portfolio. Reporting to the Head of Marketing & Innovation, this role plays a critical part in shaping category strategy, driving range reviews, and supporting innovation and growth initiatives with robust insights and analytics. About Kinrise – Snackfoods Kinrise is a growing, privately owned powerhouse in Australian food manufacturing, home to some of Australia’s most loved and innovative brands. At our Snackfoods business, we are home to iconic brands such as Cobs and Poppin popcorn brands. We describe ourselves as a ‘start-up with scale’ and have a burning ambition to grow our business. About the Role In this highly visible role, you’ll sit at the heart of the business, partnering with Marketing, Sales, R&D, NPD and Leadership to: Lead category insights and strategy, ensuring insights are embedded in all key decisions Develop compelling category selling stories to support range reviews and innovation Identify and unlock category growth opportunities through deep consumer, shopper and customer understanding Deliver insight‑led inputs into business planning, forecasting and NPD business cases Manage scan data, dashboards and reporting to deliver clear, actionable insights Monitor competitor activity and market trends to recommend strategic actions Lead monthly category growth meetings, upskilling stakeholders and driving engagement Build strong relationships with internal teams and external research partners About You To succeed in this role, you’ll bring a blend of analytical expertise, commercial acumen and influencing capability: 5+ years’ experience in Category Development or Consumer Insights within FMCG Strong experience working with major grocery retailers Proven ability to develop and deliver category growth drivers Advanced analytical capability across quantitative and qualitative data Strong command of Power BI, scan data and reporting tools Advanced experience with data providers (e.g. Quantium) Confident communicator who can translate data into compelling, actionable stories Comfortable working autonomously, managing multiple priorities and ambiguity A collaborative mindset aligned to company values and purpose Bachelor’s degree in Commerce, Business, Analytics or a related discipline preferred Kinrise’s Perks • Work with iconic products that Aussie consumers love. • Access to retail discounts through Reward Gateway. • Access to LinkedIn Learning to support your continuous learning journey. • Additional week of annual leave after 2 years of service. • 2 'You do You' days per year. • Company paid parental leave for Primary and Secondary caregivers. Apply Now If you’re passionate about consumer insights, category growth and using data to drive results, we’d love to hear from you. Why Join Us? Kinrise is a fast paced, agile business that focuses on your talents and challenges you to perform at your best. An opportunity with us would mean: An opportunity to work with leading Australian-made brands and products An exciting role in a growing business with a great history and an ambitious growth agenda Supportive and collaborative team culture Kinrise is committed to creating an environment that welcomes all, celebrates our diversity in all its forms and fosters an environment of inclusion. We recognise that our unique differences are what sets us apart and how we succeed as a team. We are an equal opportunity employer. At Kinrise, it is not just about what we do and the great products we make, but how we work together. Kinrise is built on the foundation of five core values – we are driven, we are real, we care, we are proud and we are different. These values guide our decisions and how we behave every day. We strive to make a positive impact on each other, our communities and our consumers. We believe that how we achieve our results is as important as the results we achieve. As leaders in Australian food manufacturing, it is the living of our values that will build our reputation as a great place to work and a great Australian business with the consumer at the core.
Responsibilities
The Category & Consumer Insights Manager will lead category insights and strategy, ensuring insights are embedded in key decisions. They will also develop compelling category selling stories and identify growth opportunities through consumer and shopper understanding.
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