Category Lead at Dyson

Lisbon, , Portugal -

Full Time

Start Date

Immediate

Expiry Date

21 Aug, 26

Salary

0.0

Posted On

23 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Product Launch, Market Analysis, Financial Analysis, ROI Analysis, Stakeholder Management, Media Planning, Budgeting, Demand Planning, Joint Business Planning, Consumer Insights, Content Localization, Presentation Skills, Influencer Activation, Portuguese Language, Spanish Language

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. This role covers all categories and will be based in Portugal. It will be part of the Iberian cluster, which includes Spain and Portugal. About the role As our Category Lead, you will: Drive commercial success by fully understanding the market, consumer, media landscape, competitors, and retail customers in the categories. Support with implementation and delivery of the key marketing campaigns plan, local projects, influencer activation, media budget and campaign implementation. Oversee forecasting and align it with budgeting and demand planning for the categories. Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account. Assist with the development of effective media communications, working with Iberia media manager to deliver best in class media execution, track media campaign performance and recommend optimization actions to maximize campaign ROI and effectiveness. Contribute to the formulation and execution of marketing plans to differentiate Dyson, build brand equity and drive consumer purchase. Be able to analyse financials, sales performance, and work with insights (e.g., GFK data, Brand tracker, other insights studies) to present business risks and opportunities. Feed consumer insights back into our plans and campaign execution. Get marketing assets from appointed sources and vendors. Localize assets for Local market use, focus is to ensure language and content aligns with legal guidelines, consumer and brand focus, whilst meeting the needs of relevant stakeholders (Retail, Direct, PR and Media). Crosscheck translations and assets for different marketing activities. Deliver the right marketing asset for each media plan/touchpoint; Coordinate between media team and creative agency to ensure timely delivery of materials. Ensure marketing communication messages resonates with the target consumer. Proactively propose new ideas and messages to improve engagement and relevancy, including regional differences in Local market. Support the planning and execution of new product launches across all channels. Manage many stakeholders to realize plans on time and on budget, clearly communicate updates to the wider team and find solutions to any problems that arise. Support on Budget and invoicing execution tasks Continuously and proactively manage categories Brand Building Investment (BBI) working closely with the Iberia Head of Marketing and other budget holders Use written communication to keep all stakeholders informed and aligned to our Marketing strategy. About you To succeed in the role, we expect you to have: At least three years of solid marketing background with demonstrated experience in launching new products into the market. Experience in brand management, including simultaneous management of product marketing and communications. Proven track record of challenging the status quo and delivering innovative solutions. Effective communicator with strong presentation skills and the ability to influence others. Passion for marketing and deep knowledge of market trends. Line management experience preferred, with potential opportunities during peak periods. Marketing-based analytical skills, including financial and return on investment analysis. Ability to plan and deliver strategic initiatives, with a high willingness to learn and collaborate. Articulate and confident individual, capable of communicating plans effectively. Strong team player with a positive and supportive demeanour. Portuguese, Spanish and English needed. Benefits At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most. Working Policy At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. #LI-GP1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

Drive commercial success by managing category marketing strategies, media execution, and forecasting for the Iberian market. Coordinate with distribution channels and agencies to deliver localized assets and execute new product launches.