Category Manager Beauty at Dyson

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

04 Apr, 26

Salary

0.0

Posted On

04 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Category Management, NPD Launches, Media Planning, Commercial Acumen, Communication Skills, Consumer Insights, Market Analysis, Budget Management, Strategic Planning, Project Management, Collaboration, Data Analysis, Problem Solving, Customer Experience, Demand Planning

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About Us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people. About the Role The Category Manager will be supporting the management of the Beauty category for Dyson ANZ; co-authoring transformational, high growth strategies and realising these as we pivot to transform the Beauty category and become a Beauty centric organisation. As an integral member of a lean category team reporting into the Category Lead, you will be responsible for key NPDs and strategic projects, with an objective of working effectively across the business to realise marketing and commercial category objectives. We have lofty ambitions, are always looking for efficiencies and how to work smarter (not harder) and want to have fun whilst doing it! Main responsibilities include but not limited to:- Co-author category vision and strategy with the Category Lead Lead NPD launches and key strategic projects from planning to execution, ensuring they unlock growth, reduce costs, and secure our future Govern Brand Building Investment (BBI), ensuring optimal ROI and continuous improvement Ensure best-in-class, timely execution of category plans Support the delivery of the in-year category P&L, playing a lead role in category review forums and monthly planning cycles. Understand the commercial impact of workstreams, ensure forecast attainment, and seek opportunities to positively impact Gross Margin (GM) and Contribution Be a category and Dyson technology expert; understand competitors, study the market, and mine for key consumer insights. Know our products inside out—why they're different and better Develop a deep understanding of current Dyson owners & target audiences and draw key consumer insights from research to guide strategy Break lofty strategic goals into clear actionable steps and realise these through various teams Recommend local positioning and claims, based on insight Define the right media mix to drive awareness, consideration, and conversion across traditional and digital media Own demand driving plans that ensure investment and actions across Paid, Owned, and Earned are sufficient to deliver forecast Partner with demand planning & supply teams to maintain lean stocks and eliminate out-of-stocks Manage project budgets and ensure all spend is within forecasted investment, making recommendations on allocation with clear rationale Plan, brief, and execute seamless activation across all touch points of the consumer journey, focusing on the customer experience in-store and online Influence Global teams to get buy-in and support ANZ plans when required Identify opportunities and develop/drive initiatives/campaigns that will increase the commercial impact of the category Review leading and lagging indicators, drawing insights from data to inform future plans Build confidence in our plans that address key problem areas and showcase progress against strategic pillars Seek and secure decisions in category review to maintain momentum on NPD and key projects About You To be successful in this role you will be commercially focused and solutions oriented. You will have the ability to meet deadlines and manage tasks with a diverse range of priorities and problems and demonstrate a passion for Dyson products understanding why and how they are different. Previous skills & experience:- Solid experience in brand and category management Demonstrated experience in launching big NPDs (incl. consumer target & insights definition, product positioning, go to market strategy and implementation) Experience in managing complex media plans Strong commercial acumen (P&L understanding, experience in calculating ROI, budget management) High level of communication skills both verbal and written Benefits Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities. At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers. We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day. #LI-VG1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

The Category Manager will co-author the category vision and strategy, lead NPD launches, and ensure optimal execution of category plans. They will also manage project budgets and collaborate with various teams to achieve marketing and commercial objectives.