Category Manager at Perfetti Van Melle

, Lagos State, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Corporate Identity, Marketing Strategy, Market Intelligence, Budgetary Control, Innovation, Product Launch, Advertising, Promotion Policy, Consumer Promotions, Customer Promotions, Project Management, Competitive Intelligence, Team Leadership, FMCG Experience, NPD

Industry

Food and Beverage Services

Description

WHAT YOU WILL DO Drive the implementation of the marketing strategy for the company in line with objectives Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval Lead responsibility for brand management and corporate identity Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action Plan and execute the Marketing Operations under strict Budgetary Controls Drive innovation agenda based on changing consumer trends & agreed long-term plans Work closely with design agencies and assisting with new product launche Develop new brand communication in close liaison with Group Marketing Ensure the company Advertising and Promotion Policy & Budgets are adhered to After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities OUR PERFECT CANDIDATE Knowledge & Experience: Minimum 8 to 10 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the F&B sector Sound knowledge of Nigerian media landscape and consumers Experience of having developed new & effective communication materials including TV copies Able to demonstrate success in developing & leading teams Experience working with & successfully managing 3rd party agencies / strategic partners Budgetary & cost control management Competitive intelligence & insights Strong Project Management skills and experience NPD

Responsibilities

This role involves driving the implementation of the marketing strategy, leading brand management, and preparing annual country and brand plans for approval. The manager will also maintain market intelligence on competitors and oversee the execution of marketing operations under strict budgetary controls.